TRAFFIQ Trading Desk

With the launch of TRAFFIQ Trading Desk, advertisers have the ability to buy exchange inventory across the web.

Registered TRAFFIQ users can now take advantage of the power and performance of Real-Time Bidding technology for all of their display campaigns. The TRAFFIQ Trading Desk enables immediate access to inventory reaching the largest amount of unique visitors globally—and the ability to target audiences precisely using data.

TRAFFIQ Trading Desk specialists will assist you in buying into large and niche inventory suppliers, including the largest advertising exchanges. Advertisers can use their own data, or 3rd party data to target audiences—including powerful retargeting capabilities, enabling them to reengage previous site visitors. Auction-based pricing means that you will never be overcharged for the inventory you secure, and real-time reporting means that you are only a click (or call) away from accessing the data to make you a successful marketer.

Now TRAFFIQ customers can manage their guaranteed upfront display buys AND RTB buying all in one place.

Simply contact us to discuss your campaign goals and our Trading Desk personnel will help you set up and deploy your ads.

    Benefits Include:

  • Premium inventory:

    Quality ad space provided directly by large and niche publishers across the world

  • Scale:

    Buy segments across the largest amount of unique visitors nationally as well as globally

  • Flexible targeting and retargeting:

    Buy the audience segments you want, on the sites you want

  • Real-time bidding:

    Buy the ad impressions you want, at the right price, in real-time

  • Control:

    Buy ads using real-time bidding or rule-based bidding, where you set your bid price in advance

  • The right price:

    Impressions are sold on a price determined by the second highest bidder, so advertisers with winning bids are never overcharged

  • Total transparency:

    Know exactly where your ads are shown, and at what cost

  • Simple:

    Setup campaigns quickly and easily

  • Billing clearinghouse:

    Bidding, reporting and billing is all managed centrally so you just write one check once per month

  • Open:

    No exchange seats, linking arrangements or monthly minimum spend required