Trading Desk
TRAFFIQ Trading Desk specialists have the ability to buy into large and niche inventory suppliers, including the largest advertising exchanges. Advertisers can use their own data, or 3rd party data to target audiences—including powerful retargeting capabilities, enabling them to reengage previous site visitors. Auction-based pricing means that you will never be overcharged for the inventory you secure. Simply contact us to discuss your campaign goals and our TRAFFIQ Trading Desk personnel will help you set up and deploy ads.
The benefits include:
- Premium Inventory: Quality ad space provided directly by large and niche publishers across the world
- Scale: Buy segments across the largest amount of unique visitors nationally as well as globally
- Flexible Targeting and Retargeting: Buy the audience segments you want, on the sites you want
- Real-Time Bidding: Buy the ad impressions you want, at the right price, in real-time
- Control: Buy ads using real-time bidding or rule-based bidding, where you set your bid price in advance
- The Right Price: Impressions are sold on a price determined by the second highest bidder, so advertisers with winning bids are never overcharged
- Total Transparency: Know exactly where your ads are shown, and at what cost
- Simple: Setup campaigns quickly and easily
- Billing Clearinghouse: Bidding, reporting and billing all managed centrally – one check, once a month
- Open: No exchange seat or linking arrangements required
