Media Planning Tools
Publisher Storefronts & RFP Distribution
One of the key benefits of using TRAFFIQ’s platform is your ability to access publisher “Storefronts”. Typical site search applications provide nothing more than a list of sites. While the data may be robust, it may also be different from what another provider offers and is siloed—you are still required to reach out to the publishers directly to access additional information (including hunting for contact information to even make initial contact).
Publisher storefronts are an easy-to-understand snapshot of the content, audience, and targeting capabilities of the site or network—all the data you need in one single location.
Via TRAFFIQ’s publisher storefronts, we ask our publishers to provide more than just their name. We ask publishers to provide the following data on their sites, networks, and channels:
- Targeting capabilities
- Pricing guidance
- Available inventory
- Minimum spend level
- Sourced audience data including unique users
- Ad serving capabilities & available ad sizes
- Other inventory available if they other sites or channels to sell
- Placement on page (above-the-fold, below-the-fold)
- Screenshots of site
- Willingness to run non-standard categories of advertisers (gambling, tobacco, firearms, adult, etc.)
This means not only are agencies able to search for inventory based on their targeting needs, but they can also determine a publisher’s willingness and ability to accept and run different types of campaigns.
Agencies can then send RFP’s to targeted publishers right from these storefronts, either individually or by compiling a master list and then sending in a batch format. This eliminates the inefficient and difficult-to-manage process of going offline to distribute RFP’s.
Time savings, better targeting, greater control. All inside the TRAFFIQ Platform.
The commitment-free flexibility and semi-automated convenience of TRAFFIQ is sure to appeal to…agencies…on the lookout for ways to stretch the breadth of their limited resources.
Tessa Wegert ClickZ