TRAFFIQ’s Professional Services team maximizes the effectiveness of your Search Engine Marketing (SEM) Campaigns – the delivery of paid text advertisements triggered by specific queries on search engines. Using a combination of industry-leading expertise and an array of both proprietary and third-party software tools, we are able to not only tailor and manage scalable campaigns to fit your goals, but also to tie search into your broader media equation.
Our SEM process consists of four key phases:
- Strategic Overview – an in depth analysis of your site, your competitors, and the market to establish a baseline for use in generating comprehensive campaigns tailored to meet your business goals.
- Implementation–formulating concrete goals and providing the tracking and analytics systems necessary to monitor performance.
- Campaign Management– gathering and analyzing campaign data as well as providing insights into trends in the industry and working in conjunction with your other marketing efforts for a successful overall marketing mix.
- Reporting–detailed reports and analysis provide insight into your campaigns and give you a greater understanding of your online audience.