TRAFFIQ for Publishers
TRAFFIQ’s storefront management suite makes it easy to build smart inventory packages, interact with new advertisers, close deals and manage campaigns.
With TRAFFIQ, publishers significantly extend their sales reach and maximize both yield and eCPM. Via our marketplace and intelligent packaging solutions, TRAFFIQ connects publishers to thousands of agencies and advertisers looking for new opportunities and audiences. Respond to RFP’s, negotiate directly with advertisers, and even serve ads all through TRAFFIQ.
With TRAFFIQ, you can:
- Market your audience and inventory at scale without adding additional sales costs.
- Increase yield and eCPM by extracting full market value for premium inventory otherwise going unsold.
- Improve brand attribution from advertisers on your site by selling directly to more agencies, relying on less long-tail ad networks in the process.
TRAFFIQ provides publishers with the ability to scale sales reach while maintaining total control over the entire sales process.
TRAFFIQ puts media buyers in direct contact with publishers, and allows them to negotiate their own purchases…New opportunities abound for all, culminating in a centralized platform that offers billing, reporting, and free ad serving for its users.
Buyers can use it as a planning tool to connect with well-known publishers and identify and familiarize themselves with untried sites, while publishers can get their foot in the door with agencies they don’t yet work with.
Tessa Wegert ClickZ