TRAFFIQ for Publishers

TRAFFIQ is a web-based digital media management platform that directly connects publishers to thousands of agencies and advertisers looking for new opportunities and audiences. Our easy and efficient workflow tool gives publishers more than just a user interface to track activity—we provide a full complement of selling and campaign management tools. Publishers improve brand attribution from advertisers on their site by selling directly to agencies through our platform, relying on less long-tail ad networks. With TRAFFIQ, publishers can:

  • Promote site and audience to thousands of agencies/advertisers
  • Package inventory creatively to directly respond to RFPs in-platform
  • Control all deal points via direct advertiser negotiation
  • Monetize by scaling direct selling capabilities
  • Take a Virtual Tour

    How do advertisers find your inventory? See examples of how your site or network is represented as storefront in TRAFFIQ.

Publishers should make sure that their partners have easy-to-use tools that suit their business goals…like TRAFFIQ, that have Web-based interfaces that walk publishers through the process of profiling inventory and audience composition.
— Forrester Research