More Agencies Continue to Adopt TRAFFIQ® as Their Display Media Buying Platform

NEW YORK, NY, April 27, 2009 — TRAFFIQ – The Premium Advertising Marketplace, announced today that over the past 30 days, it signed five new dedicated media agencies to its growing list of buy-side marketplace participants. These newest agencies represent millions of additional annual display media budget that will now be deployed into the TRAFFIQ display media marketplace. TRAFFIQ’s patent-pending attribute-matching engine efficiently connects automated buyer RFPs to relevant publisher “storefronts” containing audience composition and ad packaging data.

“TRAFFIQ continues to attract and on-board digital media agencies to use TRAFFIQ’s digital media platform as their primary display media management console for planning, buying, serving, optimization, and publisher payment,” said Mark Kahn, CEO of TRAFFIQ. “These partnerships further validate our belief that TRAFFIQ delivers on the promise of total buyer control over ad placement, price-point, and all other deal points, across thousands of premium publisher partners. These deals extend TRAFFIQ’s value as an end-to-end, direct-to-publisher platform and to deliver higher return on media spend for their clients. It is clear that TRAFFIQ is good for media agencies in a good market, but even better in a bad market when companies are looking even harder to find ways to save money and deliver better return on ad spend for their clients.”

“We vetted a host of other solution providers for media and campaign management, but no one could provide the total package other than TRAFFIQ” said Eric Masi, partner at Torque Media in Chicago. “TRAFFIQ provides us with a no-cost, no-hassle horizontal platform that includes planning, direct-to-publisher buying and an ad serving and analytics platform. In addition, the reporting and publisher payment modules help to simplify the back-office publisher payment process.”

JT Hroncich, CEO of Capitol Media Solutions, added “A partnership with TRAFFIQ means my agency will save almost $100,000 a year in data and ad serving fees, and the inherent, common-sense efficiency of the platform means my team will now have more time to spend with current and future clients.”

“These agencies are archetypal users of TRAFFIQ’s technology and marketplace,” noted Scott Portugal, TRAFFIQ’s SVP of Business Development. “The fragmentation of audiences is an increasingly complex problem for media planning teams; brand-oriented advertisers must maintain control over messaging, price and data while still accessing the diversity in targeting options the web offers. For buyers, the real value exists when you can precisely target and find your audience deep in the web. TRAFFIQ allows buyers to find and buy across these quality sites with both scale and control–this is exactly the deficiency TRAFFIQ has sought to address in bringing its platform to market. In addition, TRAFFIQ integrates seamlessly with all the leading publisher ad targeting technologies, so our publisher partners are reducing their dependence on hard-to-control backfill feeds as they improve the overall yield from their ad inventory.”

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self service platform.

About Torque

Torque (www.torquelaunch.com) is a Chicago-based creative branding and marketing agency helping businesses take on the challenge of evolving their brands and running complex integrated online and offline marketing programs. By getting answers to the right questions: what are your fears? What are your customers desires? What’s the big idea? Torque helps brands to understand themselves and their customers, and to develop strategies to reach them in the most impactful and engaging manner.

About Capitol Media Solutions

Capitol Media Solutions (www.capitolmediasolutions.com) is a full-service advertising agency headquartered in the Washington, DC metro area. Services offered include media planning and placement, advertising sales, public and media relations, branding and positioning, and creative development.

Media Contact

Scott Portugal
pr@traffiq.com
TRAFFIQ, Inc.
646-254-6558