TRAFFIQ Appoints Steve Felsher to Board of Advisors
Leading Digital Media Planning, Buying and Management Platform to Benefit from Former Grey CFO’s Financial and Business Expertise
New York, NY—October 6, 2009—TRAFFIQ®, the industry’s leading digital media planning, buying and management platform, today announced that Steve Felsher has joined the company’s Board of Advisors. Mr. Felsher previously served as the Vice Chairman and Chief Financial Officer-Worldwide of Grey Global Group Inc., one of the world’s largest marketing communications firms. He managed Grey’s financial operations and all other corporate functions, and oversaw Grey’s integration into WPP Group plc after WPP acquired Grey in 2005.
“During his nearly 30-year career there, Steve was instrumental in building Grey into one of the most respected, responsible and successful companies in the marketing communications industry,” commented Mark Kahn, TRAFFIQ’s CEO. “His financial acumen and savvy business expertise will be tremendous assets for TRAFFIQ.”
Mr. Felsher joined Grey in 1979 to establish its legal department and subsequently became Chief Financial Officer and Vice Chairman. Since leaving the company in 2007, Mr. Felsher has worked with a number of intellectual property and marketing services companies to help them achieve their business goals. He is a graduate of Dickinson College and Yale Law School.
“TRAFFIQ has gained significant momentum through recent partnerships with Havas Digital and Worldwide Partners and a $10 million infusion of venture capital. TRAFFIQ has high potential and I’m excited to join the company’s Board of Advisors.”
TRAFFIQ’s Board of Advisors also includes Tom Iler, former Senior Vice President and CIO, Platform A; Chris Schroeder, CEO, HealthCentral; David J. Londoner, General Partner, The North River Company; Tom Wilde, President and CEO, Everyzing; and Mark Wright, Partner, Blue Chip Venture Company.
About TRAFFIQ
TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.
Media Contact
Ted Rossman
New Venture Communcations for TRAFFIQ
914-432-7083
trossman@newventurecom.com
TRAFFIQ puts media buyers in direct contact with publishers, and allows them to negotiate their own purchases…New opportunities abound for all, culminating in a centralized platform that offers billing, reporting, and free ad serving for its users.
Buyers can use it as a planning tool to connect with well-known publishers and identify and familiarize themselves with untried sites, while publishers can get their foot in the door with agencies they don’t yet work with.
Tessa Wegert ClickZ