TRAFFIQ Search Desk Gets Powered by adSage

Today TRAFFIQ® announced the integration of powerful search engine marketing tools that will enable registered users to manage and optimize their search campaigns. Powered by adSage, TRAFFIQ's Search Desk simplifies many SEM activities, including campaign and bid management, reporting, and analytics tasks. Now TRAFFIQ platform users will be able to effectively manage all of their guaranteed display, real-time display, and SEM advertising all in one easy-to-use, unified platform. By leveraging centralized advertising campaign data from search engines, TRAFFIQ's Search Desk will provide an array of insightful reports and optimization suggestions that will enable advertisers to achieve better ROI while automating many of the manual tasks associated with daily SEM management activities.

"Although we have built arguably the most developed advertiser-facing tool for managing digital display media, we haven't been able to truly fulfill our promise of providing total workflow efficiency until now," stated TRAFFIQ CEO Nick Pahade. "Every single one of our agency customers spends a lot of time managing SEM alongside their display practice, and all struggle to centralize operations in a meaningful way. Now, TRAFFIQ customers can manage the majority of their digital media operations under one centralized login."

Accessible via the new "SEM" tab to approved advertisers, Search Desk will provide keyword advertisers with key functionality such as campaign management and advanced web-based reporting analytics. "TRAFFIQ is leading the way in terms of making elegant workflow solutions that streamline digital marketing," said Dr. ZhaoHui Tang, adSage CEO. "We are delighted to have them as our first major web-based platform integration—and our first US-based partner."