TRAFFIQ To Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at ad:tech New York

NEW YORK, NY, October 28, 2008 – ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to be co-hosted by TRAFFIQ.

TRAFFIQ to Preview Next-Generation Platform of Advertising Marketplace

A live demo of the next advance in TRAFFIQ’s top-rated media management platform will be provided to agencies, advertisers, publishers and media companies at TRAFFIQ’s booth No. 926 on the ad:tech exhibition floor. The preview will include these pioneering advances, and others:

• Dramatically extended conversion tracking and reporting, allowing advertisers and publishers to capture the full path of user engagement leading to conversion, rather than the last ad clicked.
• A new agency workflow, allowing a single user to manage multiple clients and campaigns with ease and speed.
• Enhanced publisher sales capabilities, providing publishers with unprecedented ability to accurately describe their inventory and demographics—making it easier for advertisers to identify and appreciate the value of matching inventory.

TRAFFIQ to Co-Host Panel Discussion on the True Value of Ad Exchanges

Dan Ballister, chief operating officer for TRAFFIQ, will participate in an industry panel that cuts through the hype and explores the actual value of online ad exchanges: How good is the inventory available within the exchange ecosystem—and how does it compare to the inventory available through advertising networks? What are the trends in pricing? How do buyers and sellers really feel about this evolving market? And what opportunities may be emerging for efficient cross-media buying, measurement, and optimization? The panel will offer industry-leader perspective on the role of Exchanges in buying, selling, and negotiating in today’s marketplace.

Panel details:

A Spade is Not a Spade: Analyzing the Exchange Marketplace
Thursday, November. 6, from 9:30 a.m. to 10:30 a.m.
New York Hilton

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.