TRAFFIQ® Adds Industry Veteran to Board of Advisors

Founder and Former CEO of @Plan Mark K. Wright Joins TRAFFIQ’s Advisory Board

NEW YORK, NY, April 16, 2009 — TRAFFIQ’s Chief Executive Officer, Mark Kahn, today has announced that the former CEO and founder of @plan, Mark K. Wright, has agreed to join TRAFFIQ’s Board of Advisors.

“We are extremely pleased to have Mark on our advisory board” says Mark Kahn, CEO of TRAFFIQ. “His depth of experience and expertise is unparalleled in the media agency, buying and planning space and his joining our company further validates TRAFFIQ and the value that it provides to digital marketers.”

The industry’s only horizontal, direct-to-publisher display media management and buying platform, TRAFFIQ helps agencies leverage and increase their buying power and improves publishers’ selling strength. This comprehensive system is engineered to incorporate all components of the media planning, buying and selling process, including site search and media planning, smart inventory packaging tools, automated RFP distribution, negotiation management and order execution, campaign optimization, and publisher reconciliation/invoicing.

Says Mark Wright, “I think TRAFFIQ’s mission of streamlining display media buying is worthy and long overdue. They have built a robust marketplace that adds incredible efficiency into being able to buy deep into the web, coupled with a platform that aggregates a huge amount of data that can be repurposed back to planners and buyers in a way that provides more value, insight and ultimately greater return on ad spend. I see huge potential in their model.”

Other members of TRAFFIQ’s advisory board include Chris Schroeder, CEO of the HealthCentral Network; David J. Londoner, General Partner of the North River Company; and Tome Wilde, CEO of Everyzing.

About Mark K. Wright: Mark Wright leads Blue Chip’s Media & Marketing industry practice and is responsible for six Blue Chip IV portfolio companies, including IXI, Third Screen Media, Verance, and [x+1]. Mark founded and chairs the Media and Marketing Technology Council, which meets monthly in New York and includes thought leaders, senior executives, entrepreneurs, and VC investors focused on the next generation of media and marketing initiatives. Mark is based in Stamford, Connecticut, which enables close contact with investment sources and entrepreneurs on the East Coast, especially the media and marketing communities in New York City.

Prior to joining Blue Chip in 2001, Mark was the founder and CEO of @plan, a successful Blue Chip II portfolio company. @plan became the industry standard market planning software system for online advertising and online retailing. Under Mark’s leadership, @plan completed a successful IPO and was sold to DoubleClick for $105 million. In the late 1980's Mark founded Inforum, which became the industry standard market planning software system for hospitals and other large healthcare institutions. Inforum also completed a successful IPO and was sold for $150 million to Medstat. Previously, Mark was an executive vice president with Ericson Marketing Communications, an advertising agency.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.