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TRAFFIQ Announces General Availability of Online Ad Exchange, Boasting Enhanced Capabilities for Buyers and Sellers

NEW YORK, NY, November 5, 2007 — TRAFFIQ – the Internet Traffic Exchange, today announced the general availability of its Web-based trading platform for buyers and sellers of online media, featuring numerous enhancements to performance, capabilities, and ease of use.

TRAFFIQ’s unique transaction model enables the buying and selling of discretionary blocks of segmented inventory with defined start and end dates—days, weeks, or months in advance. Sellers can segment, bundle, and list for sale value-attributed blocks of traffic, a powerful way to reduce unsold inventory and secure fair market value. Buyers can quickly and easily find premium and niche inventory, even as they protect their brand and maximize ROI via precision placement and context. TRAFFIQ mirrors and extends the benefits of existing direct sales processes by marrying them with the speed and reach of an online platform.

The general availability release, which launches November 12, is the most advanced version of the platform yet, and is based on user feedback from leading publishers and agencies during beta testing, said TRAFFIQ CEO Mark Kahn. “We’ve seen tremendous response to our business model,” Kahn said. “We give publishers the ability to control both total revenue and revenue share with confidence. And buyers get total control over placement and don’t have to pay a penny in exchange fees.”

New features in TRAFFIQ include:

  • Subscription-based alerts for sellers. Sellers receive automatic e-mail notification of new Requests for Listings posted by buyers seeking particular media characteristics, and which match the seller’s inventory descriptions.
  • Campaign alerts for buyers. Similarly, buyers receive automatic e-mail alerts when new inventory becomes available that matches their campaign criteria.
  • Refined and expanded search capabilities. In addition to existing searches by demographic, geographic and category-based criteria, buyers can now search for inventory by CPM or CPC range, availability for immediate purchase through TRAFFIQ’s 1-CLIQ option, or name of specific publisher or Web site.
  • One-step importing of third-party ad tags. Integration of the Traffiq workflow with third-party ad servers is made even easier by a simple, one-step importing and serving of ad tags.

Availability and pricing.

Registration is open to all buyers and sellers. TRAFFIQ is a self-service platform, with buyers and seller specialists available to help participants make the most of inventories and budgets. No minimum is necessary for inventory or budget, and there are no membership or listing fees. Sellers pay 30 percent on ads sold; buyers pay no exchange fees at all.

TRAFFIQ demo and panel hosting at ad:tech New York.During the ad:tech expo, November 5–6, TRAFFIQ will be offering a live walk-through of its platform at Booth 914. Visitors can discover why media and industry analysts are calling TRAFFIQ “an appealing place for high-quality inventory” and speculating that our vision of an open marketplace “could blow open the lid on this industry.” In addition, TRAFFIQ COO Dan Ballister, along with a prominent industry analyst, will be hosting a special ad:tech panel on, “Analyzing Online Ad Exchanges”. The panel takes place this Wednesday, November 7, from 2:45 pm–3:45pm at the Sutton Center, 2nd Level, Hilton New York City Hotel.

About TRAFFIQ
TRAFFIQ’s vision is of an efficient, open, and value-driven marketplace, directly connecting buyers and sellers for optimized ad yield and maximum return on investment. Its web-based trading platform is open to all buyers and sellers of online media, with leading publishers, advertisers, and agencies already on board. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com or visit us at www.traffiq.com.