TRAFFIQ Releases Latest Suite of Enhanced Media Planning Tools

NEW YORK, NY, May, 15, 2009 — TRAFFIQ, The Premium Advertising Marketplace, today announced the latest release of their integrated display media planning and buying platform. Focused on delivering increased efficiency, scalability and media planning depth to agencies, TRAFFIQ’s functionality now includes additional components that capture the entire spectrum of direct-to-publisher media planning & buying.

TRAFFIQ’s proprietary Attribute Matching Technology allows agencies to access a deep marketplace of premium publishers in order to find the best fit sites for their campaigns beyond just audience demography and site content. By then tying media planning tools to a live buying marketplace, an analytics engine, and a consolidated billing system, agencies can overcome the inefficiencies that occur when trying to buy across numerous publishers. “We continue to develop a host of much-needed features and tools for the industry” says Sung Shin, VP of Product Management. “Streamlining the entire process of media planning, buying, order execution and account reconciliation while fitting into the way planners work is long overdue.”

New platform features include a refined matching algorithm, dynamic media planning capabilities, consolidated RFP response & offer views, and an enhanced campaign management dashboard delivering new reallocation tools, pacing alerts and campaign KPI tracking. By combining these new tools with the industry’s largest premium marketplace, TRAFFIQ’s platform assembles a complete start-to-finish environment for all things display media.

“Oversupply of inventory and ongoing audience fragmentation is creating an even larger gap between advertisers and their target audiences,” says SVP Scott Portugal. “More choices means more potential, but it also means more work in finding and reaching a target audience at scale. Outside of maintaining a large and therefore costly team of media planners, ad networks and exchanges have traditionally been the only option an agency to gain efficient reach. We believe that by bringing together advertisers, agencies and publishers at scale—but by also providing each group with the requisite set of tools needed to interact with each other—agencies can exert better price and brand control while publishers will see increased yield on under-utilized inventory.”

The platform continues to attract both large and mid-sized agency shops as their preferred campaign management console resulting in huge cost savings and increased efficiency. “I’m very pleased with the adoption rate our platform continues to achieve,” says Dan Ballister President and Chief Operating Officer. “With heavy-hitting, brand-name agencies taking full advantage of everything we’ve built, the future of display media buying is changing rapidly.”

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self service platform.