NEW YORK, Sept. 26, 2007 – Marking a new step forward, TRAFFIQ™, the Internet Traffic Exchange, has opened its web-based trading platform to all buyers and sellers of online media, company officials announced today.

Leading publishers, advertisers, and agencies have been joining TRAFFIQ since the first beta phase was launched in August. The new open registration moves the beta program into its second phase, adding and improving functionality for a wider audience.

“TRAFFIQ was designed to optimize ad yield and return on investment for sellers and buyers,” said TRAFFIQ CEO Mark Kahn. “Our growth through major publishers and advertisers joining the exchange is validation of this business model.”

The exchange connects buyers and sellers of online media directly in an auction-based bidding environment. A major feature of TRAFFIQ is its unique transaction model, enabling the buying and selling of discrete blocks of segmented inventory with defined start and end dates—days, weeks and even months in advance.

Sellers can segment, bundle, and list for sale value-attributed blocks of traffic, in turn attracting buyers in search of premium and niche inventory–a powerful way for sellers to reduce unsold inventory and secure fair market value.

“TRAFFIQ is different in that our publishers pay clear, fixed commissions, and advertisers pay no buying fees at all. Sellers can maximize ad yield and predict revenue, while buyers can optimize ROI, meet campaign objectives, and significantly lower the cost of servicing the media,” Kahn said.

Sellers can also review and reject creative materials in advance; select their own out-clauses; and dynamically adjust their listings based on buyer requests.

Other features for buyers include precise matching of traffic via searchable inventory and automated RFPs. Clear details of ad placements are provided with inventory listings, enabling brand protection for both the buyers and the sellers.

TRAFFIQ provides an end-to-end solution for buyers and sellers via free ad serving, simple integration with third party ad servers, inventory management tools, media planning tools, and more. The platform is self-serve, but is supported by buyer and seller specialists, helping new participants make the most of inventories and budgets.

TRAFFIQ supports all display, text, and rich media ad formats, as well as the major third party ad servers. Currently CPM and CPC-based transactions are offered, with plans to support CPL and CPA transactions in the first quarter of 2008.

About TRAFFIQ

TRAFFIQ provides technology and services to help advertisers and web publishers successfully grow their digital advertising business. TRAFFIQ’s Internet Traffic Exchange is an open trading platform that provides buyers and sellers of online media with economic and sales efficiencies previously unavailable to them. Participants on TRAFFIQ include leading publishers, advertisers, and ad agencies. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com or visit us at www.TRAFFIQ.com. TRAFFIQ is a sponsor of the Marketing and Interactive Excellence (MIXX) Awards honoring those teams which have pushed interactive advertising to unprecedented levels. Other sponsors of MIXX include Forbes, Comcast, ESPN, Microsoft Digital Advertising Solutions, and CBS Interactive.