New York, NY, August 21, 2007 – TRAFFIQ, Inc., a provider of digital advertising solutions, today announced the launch of TRAFFIQ™ - The Internet Traffic Exchange, a web-based trading platform where media buyers and web publishers can engage with one another directly in a transparent auction-based bidding environment.

TRAFFIQ is the only fully open and completely transparent marketplace that not only connects buyers and sellers of online media, but provides them with key trading functionality and business advantages unavailable through other solutions in the market.

• The key to TRAFFIQ is its unique transaction model: instead of the commoditized approach used by other exchanges or ad networks - real-time auctions of single impressions – TRAFFIQ’s model focuses on buying and selling discrete blocks of inventory, with defined start and end dates.
• TRAFFIQ is the only exchange to offer clear details of ad placement before a bid is made, protecting and enhancing brand for buyers and sellers via precise selection of publication and context.
• Open access to traffic listings, auction history and performance trends lets buyers and sellers monitor, analyze, and react to ad performance and market supply and demand.
• TRAFFIQ offers automated matching of buyers and inventory, based on traffic segmentation provided by sellers, and campaign criteria provided by buyers. Buyers and sellers can also utilize an optional workflow that mirrors and simplifies the RFP and sales process relied on by most publishers, agencies, and advertisers.
• Participating on TRAFFIQ is FREE for buyers. Sellers pay a fixed percentage only for inventory sold. Additionally, TRAFFIQ’s proprietary ad server is free to buyers and sellers who choose to use it, or it can easily interface with 3rd party ad servers currently in use.

"The open economy nature of TRAFFIQ, and the level of brand protection and budget control it provides, make real-world sense to both buyers and sellers", said Mark Kahn, CEO of TRAFFIQ. "Along with the platform’s unique ability to segment, bundle and display blocks of traffic, we are able to deliver maximum yield for web traffic, with greater efficiency, transparency and predictability."

Benefits for Sellers:

• Selling premium inventory to buyers attracted to a value-driven exchange.
• Displaying, bundling and selling premium and niche segmented inventory.
• Predicting sales and reducing unsold inventory by securing advance bookings days, weeks, months ahead.
• Securing market value for blocks of traffic, in an efficient open market.
• Optimizing eCPM and managing ad yield, by avoiding low ad conversion rates.
• Keeping costs low and getting fast payment through consolidated tracking, billing and serving.

Benefits for Buyers:

• Access to premium inventory and wide publisher outreach.
• Securing advance blocks of traffic at known rates, for future campaigns.
• Finding precise matches via searchable inventory and automated RFPs.
• Protecting brand through precision ad placement and context selection.
• Maximizing ROI via detailed performance data on publishers and inventory.
• Paying no commissions or upfront fees.
• Syncing with existing media management and ad serving tools.

TRAFFIQ supports all display and text ad formats, and all major 3rd party ad servers. The platform currently offers CPM and CPC-based transactions, with plans to support CPL and CPA transactions in the first quarter of 2008.

TRAFFIQ has launched a controlled rollout of its trading platform with a select group of publishers, advertisers and ad agencies on board to provide feedback on functionality and workflow. The exchange will be open to all buyers and sellers later this year.

About TRAFFIQ

TRAFFIQ (www.TRAFFIQ.com) provides technology and services that help advertisers and web publishers successfully grow their digital advertising business. TRAFFIQ’s Internet Traffic Exchange is an open trading platform that provides the buyers and sellers of online media with economic and sales efficiencies that were previously unavailable. Participating buyers and sellers on TRAFFIQ include leading publishers, advertisers and ad agencies. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, or to request an invitation to our controlled beta program, please contact us at info@traffiq.com.