NEW YORK, Oct. 16, 2007 – Does the emergence of ad exchanges represent a new paradigm for online advertising? This will be the topic of a special panel at the November ad:tech conference in New York, to be co-hosted by Dan Ballister, chief operating officer of TRAFFIQ™ - The Internet Traffic Exchange.

As ad:tech notes in its description of the panel, exchanges represent a rapidly growing segment within the larger ecosystem of digital ad networks. Within the last two years, exchange platforms have begun selling everything from first-tier and distressed digital advertising inventory, to a range of traditional inventory from radio, print, and even TV. So much is obvious—but what are the factors that make these exchanges such a remarkable value proposition? What’s fueling their growth, and what can we expect in the near future?

Ballister, along with his co-host, a prominent industry analyst, will lead an open conversation on the emergence of ad exchanges, the nuances of the business models and technologies now becoming available, and the best way for buyers and sellers to take advantage of these changes.

The choice of Ballister as co-host is a logical one, given TRAFFIQ’s leadership in the exchange space; the TRAFFIQ exchange, while currently in advanced beta, has many leading publishers and advertisers already on board. TRAFFIQ’s unique transaction model features segmented, searchable blocks of inventory auctioned in advance, rather than on the fly, on an impression-by-impression basis. The result is better value for buyers, access to premium and long-tail inventory, more monetization and higher inventory yield for sellers, and superior predictability and control for both sides. Sellers pay fixed, published commissions on ads sold, and buyers pay no exchange fees at all.

Panel and conference details:
Panel name: “Analyzing Online Advertising Exchanges”
Date and time: Wed., Nov. 7, from 2:45 p.m. - 3:45 p.m.
Location: Sutton Center, 2nd Level, Hilton New York City Hotel

Note: Those interested in learning more about TRAFFIQ at ad:tech New York can also stop by TRAFFIQ’s display booth, stand 914.

The ad:tech conference will be held from Nov. 5-8 at the Hilton New York City Hotel.

More about TRAFFIQ:
TRAFFIQ’s vision is of an efficient, open, and value-driven marketplace, directly connecting buyers and sellers for optimized ad yield and maximum return on investment. Its web-based trading platform was recently opened to all buyers and sellers of online media, with leading publishers, advertisers, and agencies already on board.
TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com or visit us at http://www.traffiq.com/.