company news
Traffiq announces new version of ad exchange
April 15, 2008
Traffiq To preview new platform at Ad:Tech
April 9, 2008
SAN FRANCISCO, April 15, 2008 – TRAFFIQ™ - The Internet Traffic Exchange today announced it will shortly release the latest version of its Web-based trading platform for buyers and sellers of online media.
This release – being previewed April 15 and 16 at ad:tech San Francisco – adds a new tool for buying and selling ads, TRAFFIQ Source. Available only on TRAFFIQ and nowhere else, TRAFFIQ Source enables buyers and sellers to work together to quickly and easily “carve out” precision buys from available inventory, as follows:
NEW YORK, April 9, 2008 – TRAFFIQ™ - The Internet Traffic Exchange will have a strong presence at ad:tech San Francisco, emerging as a key authority in the industry discussion about the ongoing shift of advertisers and publishers to ad exchanges.
TRAFFIQ to Preview New Ad Exchange Capabilities:
Stop by TRAFFIQ’s booth No. 5271 in the Moscone Center Exhibit Hall on April 15 and 16 for a live demo of the latest evolution of the TRAFFIQ platform, featuring a unique new capability for online media buying and selling.
TRAFFIQ Nominated for People’s Choice Award:
Award Identifies Most Advanced Web-Based Transaction Platforms
New York, NY – March 27, 2008 – TRAFFIQ™ - The Internet Traffic Exchange today announced it has been selected as a finalist for Ad:Tech’s 2008 ‘Best Business-to-Business Transaction Website’ award.
The Ad:Tech awards recognize web-based platforms that are able to simplify complex business processes and create new efficient markets in the online advertising space.
NEW YORK, March 18, 2008 – Eighteen minutes may not seem like much time—but it’s long enough to turn you from an interested spectator to an expert-in-the-making on the radical speed, reach, and transparency made possible by an open online advertising exchange.
That’s because eighteen minutes will be the length of each of four educational sessions to be presented by TRAFFIQ™ - The Internet Traffic Exchange, for the benefit of online advertisers and web publishers on March 31, at the IAB Marketplace: Ad Networks & Xchanges special event.
New York, NY – March 12, 2008 – TRAFFIQ™ - The Internet Traffic Exchange, today announced it has been nominated for the prestigious 2008 SAI 25 list honoring the world’s most valuable digital startups. The SAI 25 is selected and published by Silicon Alley Insider.
SAI 25 identifies the 25 startups that have the potential to become the most valuable digital businesses by analyzing hundreds of nominations submitted by entrepreneurs, VC firms and the SAI 25 Advisory Board.
NEW YORK, NY, Nov. 5, 2007 – TRAFFIQ™, the Internet Traffic Exchange, today announced the general availability of its Web-based trading platform for buyers and sellers of online media, featuring numerous enhancements to performance, capabilities, and ease of use.
NEW YORK, Oct. 16, 2007 – Does the emergence of ad exchanges represent a new paradigm for online advertising? This will be the topic of a special panel at the November ad:tech conference in New York, to be co-hosted by Dan Ballister, chief operating officer of TRAFFIQ™ - The Internet Traffic Exchange.
NEW YORK, Sept. 26, 2007 – Marking a new step forward, TRAFFIQ™, the Internet Traffic Exchange, has opened its web-based trading platform to all buyers and sellers of online media, company officials announced today.
Leading publishers, advertisers, and agencies have been joining TRAFFIQ since the first beta phase was launched in August. The new open registration moves the beta program into its second phase, adding and improving functionality for a wider audience.
New York, NY, August 21, 2007 – TRAFFIQ, Inc., a provider of digital advertising solutions, today announced the launch of TRAFFIQ™ - The Internet Traffic Exchange, a web-based trading platform where media buyers and web publishers can engage with one another directly in a transparent auction-based bidding environment.
TRAFFIQ is the only fully open and completely transparent marketplace that not only connects buyers and sellers of online media, but provides them with key trading functionality and business advantages unavailable through other solutions in the market.