About Our Platform
The current media planning, buying, and management process is disjointed and siloed, increasing management costs and lowering both client satisfaction and ROAS. Audience fragmentation renders planning tools less useful as there are now more options to consider. RFP distribution & evaluation, order management, ad serving, reallocation, billing…all creating an inefficient and cumbersome process that prevents both agencies and publishers from accelerating new business growth.
TRAFFIQ’s system is created around a natural agency hierarchy, allowing for easy client management and cross-agency usage.
By breaking down these silos and by aggregating sellers together into a marketplace, agencies & advertisers will be able to find targeting options at scale, distribute, and manage the RFP process across a much wider range of sites, serve, track and optimize with total control, real-time data and 100% transparency.
Enter TRAFFIQ.
TRAFFIQ is the new way of buying and selling media. It provides agencies and advertisers with the necessary tools and efficiencies to effectively manage all aspects of digital media buying; we also provide sellers with a liquid marketplace in which they can solicit new business opportunities.
TRAFFIQ is the most elegant media planning tool I've come across in my time. It needs to be experienced to be appreciated fully.
Kent Kirschner, CEO The Media Maquiladora