Media Planning Tools
TRAFFIQ’s integrated media planning suite captures all elements of the media placement process. Offering a detailed view of inventory & audience attributes, targeting options, availability & pricing guidance across more than 1700 premium partners, TRAFFIQ’s buying marketplace is the logical next step beyond static & siloed list-based media planning tools.
TRAFFIQ media planning tools provide agencies & advertisers with a streamlined workflow management solution to more effectively find sites, distribute media plans, evaluate offers, and execute buys.
Agencies and advertisers communicate, negotiate, and transact directly with publishers inside the TRAFFIQ platform using our built-in site search, media planning, RFP distribution, negotiation management, and order execution tools.
Maintain & extend your buying power without losing brand or pricing control. Scale + reach + control = Maximum Return on Ad Spend and Client Satisfaction.
Traditionally, direct-to-publisher buying takes significant time to go back and forth just to get the IO, then even more time to traffic ads and finally launch.
Typically 20 IOs would take 2-3 weeks of back and forth easily. With TRAFFIQ I'm a lot less involved and the process unfolds more rapidly, which is great.
Konrad Kluejko, Media Director RM Limited