Partners
Technology Partners
33across
33Across, the leading social targeting platform, has developed breakthrough technology called SocialDNA™ that uses social graph data to dramatically improve online marketing. The company is led by a team of executives with backgrounds in advertising, social network analysis, and machine learning with offices in New York, San Francisco, Sunnyvale, Los Angeles, Chicago, Boston, Detroit and Atlanta. The company is dedicated to realizing the potential of social connections in making products, advertising and services more valuable to consumers. Learn more at 33across.com.
Advantage
The Advantage Software Company is the leading provider of advertising workflow automation and media buying tools for advertising agencies and in-house marketing departments. For over 30 years Advantage has led the industry with a wide range of solutions including browser-based solutions that accommodate both PC and Mac workstations. Advantage has the largest and most active Users Group in the industry. Its members play an active role in the software enhancement process and are a continuous source of innovation
Datran Media
Datran Media is a leading digital marketing technology company that helps its customers manage all aspects of their multi-channel marketing campaigns—from branding and acquisition, to retention and monetization. Datran Media technology solutions include cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer advertisers, publishers and agencies have partnered with Datran Media to increase brand favorability and strengthen the lifetime value of their customer relationships.
appMobi{!}
appMobi® provides highly integrated cloud-based tools and services for supporting large-scale developer communities and creating and operating complete mobile application ecosystems. By leveraging the commonly used Web programming languages of HTML, CSS and JavaScript, and the open Web, appMobi’s development tools allow app developers to “write once” and publish anywhere, either native app stores or via the Web. appMobi’s turnkey, white label platform-as-a-service offering enables carriers, device manufacturers, and brands to create mobile app ecosystems under their own brand. For more information visit www.appmobi.com.
AppNexus
AppNexus is the real-time ad platform for global ad networks, demand-side platforms (DSPs), and other leading online advertising companies. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns. Overall, AppNexus empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest sources of inventory, including the major aggregators and exchanges. Based in New York City, AppNexus is backed by an outstanding group of investors; including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures, and Microsoft. For more information, visit www.appnexus.com.
Bizo
Bizo (www.bizo.com) is the world’s largest B2B audience targeting platform, currently reaching more than 80 percent of the U.S. business population on thousands of sites across the business Web. Hundreds of leading B2B brands, including eight of the top ten B2B advertisers count on Bizo to measure, reach, and engage their target business audiences online.Powered by rich, third-party-certified data on over 85 million business people globally, the Bizo platform is fueling a proven approach to precise online B2B marketing based on a prospect’s anonymous bizographics including industry, job function, seniority, company size and more.Bizo is privately held and based in San Francisco, California.
Blue Kai
BlueKai (www.bluekai.com) created the world’s largest data auction marketplace for all audience data. BlueKai aggregates valuable shopping and research activities across the Internet to build the largest source of intent data on over 160M shoppers across 7 key verticals including auto, travel, finance and retail. BlueKai now sees 200 million unique consumers each month and manages over 750 million data events per day. In strategic partnerships with top data aggregators, the BlueKai Exchange collectively offers over 30,000 data attributes across in-market, demographic, geographic, lifestyle, and B2B categories to increase performance and scale for direct response and branding campaigns.BlueKai is designed with consumer transparency and control in mind. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.
ClickEquations
ClickEquations is a complete paid search platform designed for large advertisers and agencies. ClickEquations helps scale and optimize paid search spend with automated analytics, flexible bid management and intuitive campaign editing. Their built-in guidance helps clients identify and act on areas of opportunity and loss. ClickEquations Analyst, a unique Excel plug-in, offers unlimited customization of sharable reports and dashboards as well as unprecedented analytics power. Founded in 2006 and located outside of Philadelphia, Penn., ClickEquations (www.clickequations.com) is venture-capital backed and run by a seasoned management team.
Datonics
Datonics, recently spun-off from behavioral targeting pioneer AlmondNet, is the leading aggregator and distributor of highly granular purchase intent, life-stage, search and demographic data. We enable the delivery of relevant advertisements to consumers based on their recently observed behavior and attributes. Our keyword-driven taxonomy and proprietary data classification algorithms provide partners with prepackaged segments across most verticals and a virtually unlimited number of custom segments for driving results and meeting clients’ awareness, engagement, and conversion objectives. Datonics delivers quality targeted audiences at scale, access to in-market consumers and advanced post-search® retargeting capabilities. Whether your focus is branding or direct response, Datonics has something that will work for you! For more information, visit www.datonics.com.
DataXu
DataXu provides the leading real-time media management platform for digital advertising campaigns across online, mobile and video channels. With a transformative approach to digital advertising – combining automated media buying, optimization and analytics – DataXu helps brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and unique consumer insights. DataXu’s executive team unites leading executives in digital media with MIT technologists. DataXu is headquartered in Boston, Massachusetts, and is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit www.dataxu.com.
eXelate
eXelate is the engine that powers 60 billion real-time, privacy-compliant data transactions for over 200 publishers and marketers every month. We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management. Through our DataLinX Data Marketing Platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 300M UV worldwide each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy-friendly, advertising experience. For more information, please visit www.exelate.com.
iContact
With more than 67,000 customers, iContact provides email marketing and social media tools for small to mid-sized businesses and non-profits. iContact’s award-winning solutions allow for easy creation of email newsletters, surveys and other online marketing programs. iContact (www.iContact.com) founded in 2003, obtained B Corporation status in 2010; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at traffiq.icontact.com.
Media6Degrees
Media6Degrees is the pioneer in Social Targeting™. The company uses proprietary technology to build and optimize audiences based on a brand’s existing customers, and deliver high-performing advertising campaigns at scale. The company is based in New York, and is funded by U.S. Venture Partners, Venrock, Menlo Ventures, Contour Venture Partners and Coriolis Ventures. To learn more, visit us at www.media6degrees.com.
Oggifinogi
Oggifinogi is owned by Collective Media. Founded in 2005, Collective is a full service provider of media and technology solutions for display advertising. We help brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-tested ad management, targeting and analytics platform. A member of the NAI, IAB, AAAA, DMA and OPA, Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information please visit www.collective.com.
OpenX
OpenX’s purpose is to make advertising technology universally accessible to online businesses of all sizes to help them grow. The company is the world’s leading independent provider of ad technology for web publishers, offering its global community comprehensive, customizable ad-serving technology. OpenX Ad Server empowers more than 150,000 websites with the ability to take control of their ads and maximize their ad revenue. OpenX ad serving products are translated into 25 languages, used in more than 100 countries, and serve more than 300 billion ads monthly. OpenX Market is a unique ad exchange that helps publishers maximize the price of their inventory and advertisers much more effectively target where their ads are served. Each month OpenX Market reaches more than one quarter of a billion (250 million) unique users. OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Limited, is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and O’Reilly AlphaTech Ventures. For more information, please visit: www.openx.org
Peer39
Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers, and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39′s patented algorithms increase the value of online content by understanding meaning centers. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices.
Phluant
Phluant is a mobile advertising company focusing on the development and monetization of rich media ad solutions specific to the smart phone mobile market. With previous experience taking nascent technology and turning it into a reusable platform that revolutionizes advertising, Phluant aims to simplify and streamline the fractured mobile advertising industry with our innovative platform and mobile ad formats. Phluant reaches the broadest audience of mobile users, including BlackBerry, Apple, Android, Windows Mobile, and Nokia devices. Our mobile rich media solutions create premium mobile ad inventory, provide branding opportunities and generate targeted demographic and behavioral data for the publisher and advertiser. Phluant’s ad solutions transform the mobile web into an interactive, revenue-producing communication channel. Advertisers engage with consumers through the delivery of targeted, relevant rich media advertising.
Proximic
Proximic is a leading provider of Contextual, Brand Protection, and Audience Interest Data Services for online advertising and publisher networks. Combining page-level, non-linguistic contextual profiling technologies, Proximic’s unique technology platform enables advertising networks, agencies, DSPs, and publishers to identify better ad matches across highly granular topical interests in real-time. Proximic is a privately funded company based in Palo Alto, California and backed by a successful group of investors, including Wellington Partners and the Holtzbrinck Group. For more information, visit http://www.proximic.com.
PulsePoint
PulsePoint is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at an unprecedented scale. PulsePoint’s holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email.PulsePoint delivers a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company’s real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers.Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK.
TUMRI
Tumri was founded in 2004, with a vision to apply advanced targeting and optimization technologies to make one-to-one marketing possible at scale and thus make digital marketing more effective for marketers and more relevant for consumers. Today, Tumri is the leading provider of Dynamic Marketing solutions to the world’s most prominent digital marketers and agencies. Tumri powers dynamic marketing campaigns for many prominent brands including Nike, Sears, Lenovo, HP, Travelocity and CapitalOne. Tumri also has strategic partnerships with many of the world’s leading agencies and digital media companies to deliver Dynamic Marketing solutions for their clients.Designed for use in display media, Tumri’s innovative Dynamic Marketing solutions utilize a sophisticated technology platform that ingests and applies large amounts of data from a wide variety of sources to construct personalized ad experiences on-the-fly that elicit better engagement and provide a superior return on advertising spend. Tumri’s platform combines a high performance multi-attribute matching and optimization engine with a cloud based analytics backbone that offers advertisers and agencies a new level of deep, actionable insights never seen before in online display marketing. Tumri utilizes machine-learning algorithms that automatically analyze the data collected from online marketing events to generate and present the right message for optimal performance. Built with the future of display in mind, any set of advertiser business rules may be combined with any number of media and audience attributes to drive a personalized and optimized consumer experience.Tumri is based in the San Francisco Bay Area, with offices in New York and Bangalore, India. Major investors in Tumri include Accel Partners, Shasta Ventures, Tenaya Capital and Time
Agency Partners
AMIN Worldwide
AMIN Worldwide is a global alliance of independently owned advertising agencies growing through collaboration. Formed in 1932 AMIN works to help its members learn how to adapt to the ever-changing landscape of advertising through trusted member-to-member communication, consumer data, conferences, and a collaborative Web site.
Havas Digital
Havas Digital is an umbrella holding company that manages all Havas Media’s interactive companies. In the US this includes: Media Contacts, interactive media network and Mobext, mobile advertising network. Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship-based media. Havas Digital’s companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive media investment. Havas Digital’s brands currently operate from 38 cities in 29 different countries across Europe, North America, South America, Asia, and Oceania, serving over 400 clients.
Magnet
MAGNET Global Network provides global experts and local expertise. MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients and grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the network and new agencies are carefully screened before membership is granted. Currently comprised of nearly 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world.
TAAN
TAAN (Transworld Advertising Agency Network) is one of the world’s oldest, largest and most successful networks of carefully selected independent advertising agencies. Today there are TAAN member agencies operating on every continent, in more than 47 markets worldwide. The TAAN network is built with the concept that shared knowledge and intelligence creates powerful insight in addressing the goals of agencies and marketers throughout the world.
Worldwide Partners
Worldwide Partners, Inc. (WPI) is the world’s largest owner-operated advertising and marketing communications network made up of 92 agencies employing 4,500 people in 137 offices located in 55 countries across Asia, Europe, Latin America, the Middle East and North America. Based in Denver, Colorado USA, WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows partners to expand their existing client relationships geographically and to compete effectively for international new business. Clients gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops. WPI’s partner agencies manage in excess of $3.9 billion in advertising expenditures. Clients serviced in five countries or more include Ciba Vision, Guardian Industries, Walden University and Wal-Mart Centroamerica.
Marketing Partners
American AD Federation: Nashville
American Advertising Federation Nashville (AAF Nashville) is a non-profit, professional trade organization for advertising industry professionals in the Nashville, Tennessee area, consisting of members from various companies in the advertising, marketing, and communications fields. AAF Nashville is affiliated with the American Advertising Federation (AAF) and the Seventh District of the American Advertising Federation. The mission of the American Advertising Federation Nashville (AAF Nashville) is to expose members to visionary issues relative to the advertising/communications industry while creating opportunities for networking, learning, service and individual recognition.
Ad Club of Boston
The Ad Club is the trade organization for marketing, advertising and communications in New England. Founded in 1904, the club serves as a community connector. Events steeped in tradition such as the Hatch Awards, the Rosoff Awards and the Gala Auction are the backbone of the club for the recognition and networking opportunities they provide to the community around New England.
AWNY
AWNY was founded in 1912 as the first women’s association in the communications industry. The organization now consists of more than 1,300 dynamic, influential women and men representing the advertising, marketing, media, promotion and public relations fields. AWNY is an active affiliate of the American Advertising Federation. AWNY’S MISSION: To provide a forum for personal and professional growth; to serve as a catalyst for the advancement of women in the communications field; to promote and support philanthropic endeavors through the AWNY Foundation. WHAT WE DO: Through various, dedicated committees, AWNY hosts 35 events per year. Each of our innovative programs aims to enhance career skills and illuminate current industry trends and strategies. Many programs attract top-ranking media personalities as key-note speakers.
Advertising Association of Baltimore
The Advertising Association of Baltimore (AAB) is the premier organization for all communications professionals in the Baltimore metropolitan area. The AAB offers its members a forum to exchange ideas, learn, make connections, recognize excellence and give back to build a stronger advertising community. The AAB is a local chapter of the American Advertising Federation (AAF).
Dallas Ad League
The Dallas Ad League exists to accelerate the success of the Dallas advertising community. For career-minded people, the Dallas Ad League is the professional organization that builds industry, knowledge and relationships. Being a member should be fun, stimulating, and on the leading-edge. Our members are the influentials in the community.
Philly Ad Club
For more than 61 years, The Philadelphia Advertising Club, a non-profit organization, has served the industry’s professionals with distinction. It is one of the region’s largest and most active trade associations. It represents Greater Philadelphia Ad Agencies, Greater Philadelphia Interactive Agencies, Philadelphia Media Buying Agenices, other specialty agencies, Philadelphia Broadcast and Print Media, and more. It also publishes AD NEWS magazine, that covers all that is Philly Ad News.
Rochester Ad Federation
The RAF serves current and aspiring communications professionals by connecting them to powerful new ideas and experiences and by creating a better understanding of the functions of marketing and its value. The RAF is an affiliate of the American Advertising Federation, the national organization empowered by more than 50,000 professionals in 220 advertising clubs, 220 college chapters, and 100 corporations.