TRAFFIQ’s vision is of an efficient, open, and value-driven marketplace, directly connecting buyers and sellers for optimized ad yield and maximum return on investment. Its web-based trading platform was recently opened to all buyers and sellers of online media, with leading publishers, advertisers, and agencies already on board.

TRAFFIQ’s unique transaction model features searchable blocks of inventory auctioned days, weeks, or even months in advance, rather than on the fly. Sellers can segment, bundle, and list their traffic according to highly targeted premium and niche attributes—a powerful way to secure fair market value, maximize yield, and reduce unsold inventory. Revenue becomes predictable, with complete control over advertiser quality.

Buyers, meanwhile, can quickly find precise matches for premium and long-tail inventory, while taking advantage of the complete transparency of all transactions to ensure appropriate context and placement, bidding only on the placements they want. Brand is protected; budget is never wasted. And for both sides, TRAFFIQ mirrors and extends the benefits of existing direct sales processes by marrying them with the speed and reach of an online platform.

TRAFFIQ launched a controlled rollout of its platform in August of 2007, and entered general availability November 12, 2007 with major publishers and advertisers participating. No minimum is necessary for inventory or budget; there are no listing fees and membership is not required. Sellers pay a fixed 30 percent commission on ads sold, and buyers pay no exchange fees at all.

TRAFFIQ is a privately held company, headquartered in New York City and with offices in McLean, VA. Our founders are a seasoned, synergistic, and innovative team of digital publishing executives, online media buyers, and e-commerce and Internet technology specialists.