Newsroom

adexchanger: TRAFFIQ Embraces Agency Model

TRAFFIQ CEO, Lori Goldberg, talks TRAFFIQ’s transition and tech DNA Click to read more+

 

adexchanger: Agency CEOs talk planning in 2013 and mobile integration

TRAFFIQ CEO, Lori Goldberg, discusses the importance of integration of advertising across all digital devices  Click to read more+

 

Dig-it-all: Is Shifting to Digital Media a Big Risk

TRAFFIQ CEO, Lori Goldberg, discusses which is the greater risk…making the move to digital media or not. Click to read more+

 

Social Butterflies: Facebook’s Biggest Competitors

Ammon Brown, vice president of operations at the web-based media management platform TRAFFIQ, believes that, while the audience won’t be on nearly the same scale, advertisers may find they get more value from ads placed on smaller, more niche social networks as the users are more likely to be there for a specific reason and may even be more open to engagement. Click to read more+

 

Branding in the Digital Space: Don’t Get Left Behind

Smart phones and tablets have users constantly in touch with friends via email, text messages and social media sites. Information is transmitted instantaneously at the click of a button and often shared by friends just as quickly. This digitally connected world provides is an unprecedented opportunity for advertisers to bring their brand to life in the digital space by interacting directly with their target audience.
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The Social Games: Marketing During Olympics

The 2012 Summer Olympic Games have become the first Olympic Games played in a world that is digitally connected through social media. Since Beijing 4 years ago, smartphones and social media have become a part of daily life and connected the world digitally in a way that most probably had not anticipated during the 2008 Summer Games. The International Olympic Committee (IOC) recognized the role these mediums would play in the 2012 London Games and established not only an online community where viewers could connect with athletes, but has also made official use of Twitter, Facebook, and Google+. This move by the IOC to embrace the technologies that now connect our world paved the way for an entirely new approach to advertising during the games.
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Guest Editorial: Facebook Exchange bridges Big Data and social media

With Facebook’s announcement that they will begin participating in Real Time Bidding platforms, the company has taken the first step out of its walled garden of data. Facebook will begin tracking user behavior across the web and using that data to target ads to users when they are on Facebook. For instance, if you visit Best Buy’s website and look at a digital camera, Best Buy can use that interaction to show you an ad for the same camera the next time you are on Facebook.
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