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TRAFFIQ in the News

Gestalt: The New Commodity

 Sat, June 28, 2008 Marketers care about brand and trust, but in the end these are means to find quality - and qualified - audiences to meet a client's needs. Read more



Ad Exchanges See a Premium-Level Future

 Mon, April 14, 2008 There are still independent start-ups hoping to capitalize on exchange models, including ContextWeb, AdBrite and Traffiq, which is even crafting an offline strategy. Read more



TRAFFIQ is 2008 Limelight Award Finalist

 Wed, April 9, 2008 TRAFFIQ selected as one of three finalists for ad:tech’s Best Business-to-Business Transaction Web Site award. Read more



MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges

 Wed, March 26, 2008 Online publishers like ESPN and Forbes may be reasserting themselves as media brands, but Web media as a commodity still has its place. Indeed, ad exchanges emerged in order to make buying and selling typically non-premium inventory more efficient, and supposedly more appropriately valued. Enter MediaMath, which aims to add a layer of efficiency on top of that. Read more



TRAFFIQ Advertising Exchange Nominated for Silicon Alley Insider's SAI 25

 Fri, March 7, 2008 TRAFFIQ has been nominated for the prestigious 2008 SAI 25 list honoring the world’s most valuable digital startups. Read more



Mark Kahn from TRAFFIQ Inc

 Thur, Feb 21, 2008 I’m talking today with Mark Kahn of TRAFFIQ.com. Mark, tell us about yourself and your company. Read more



Industry split on Microsoft's $44B ad play

 Mon, Feb 4, 2008 Microsoft's $44.6 billion offer to buy Yahoo sent shockwaves through the interactive ad industry, but what does the mega-deal mean for marketers?... Read more



Microsoft in bid for Yahoo

 Sun, Feb 3, 2008 For the past several weeks, digital ad dollars have been more virtual than real as far as Felicia Palmer is concerned..... Read more



Microsoft Goes After Yahoo! In Online Advertising

 Fri, Feb 1, 2008 Although it has long dominated the market for PC-based software, Microsoft has been running hard to catch up with Google.... Read more



Oversight A Must For Continued Growth Of Ad Exchanges

 Thu, Nov 8, 2007 ADSDAQ and the recently launched TRAFFIQ are reportedly two of the relatively few high volume independents left in the mix.... Read more



Take back control of the buy/sell process

 Fri, Nov 2, 2007 Ask yourself this: What if every time your stock broker purchased a stock on your behalf, he was neither able nor willing to tell you which security was bought with your money, nor at what price... Read more



Ad Exchanges Attempt To Gain Traction, But For Most Marketers, The Model Remains An Experiment

 Mon, October 1, 2007 Traffiq, which claims to have signed up 350 sites (including Rollingstone.com, TVGuide.com and LATimes.com), calls its main selling point "hypertransparency." Read more



Traffiq opens ad exchange to public beta

 Fri, Sep 28, 2007 Internet traffic exchange Traffiq has opened its Web-based trading platform to all buyers and sellers of online media. The new open registration moves the beta program... Read more



Traffiq Opens Online Ad Exchange to All Buyers, Sellers

 Thu, Sep 27, 2007 After conducting a closed test of its new online ad exchange, Right Media and DoubleClick Exchange competitor Traffiq opened its marketplace to all buyers and sellers this week. Read more



TRAFFIQ Opens Up Trading Platform

 Wed, Sep 26, 2007 Today, TRAFFIQ, the online traffic exchange, announced that it has opened its web-based trading platform to all online media buyers and sellers. Read more



Traffiq Launches New Ad Exchange

 Wed, Sep 24, 2007 Just when it appeared the advertising exchange market was saturated with companies moving into the crowded space, along comes startup Traffiq. Read more



Brand advertisers get their day

 Wed, Sep 12, 2007 Many of my most recent briefings have been with companies who are focused on making online advertising more enticing to brand advertisers. I don’t think there is... Read more



TRAFFIQ launches ad exchange

 Thu, Aug 23, 2007 TRAFFIQ, Inc., a provider of digital advertising solutions, announced the launch of its internet traffic exchange, a web-based trading platform where media buyers and web publishers can engage with one another directly... Read more



A Star is Born: TRAFFIQ Launches

 Tue, Aug 21, 2007 TRAFFIQ, Inc. announced the launch of TRAFFIQ—The Internet Traffic exchange. The exchange is described as a transparent auction-based bidding environment. Read more



TRAFFIQ Launches Ad Auction Selling
'Discrete Blocks of Inventory'

 Tue, Aug 21, 2007 RAFFIQ Inc., a provider of digital advertising tools, has launched what it claims to be "the only fully open and completely transparent marketplace" that connects... Read more