Lori Goldberg is promoted to President of TRAFFIQ.
Lori discusses how the job of a media buyer has become exponentially more difficult as digital media has become part of the mainstream marketing mix. In fact, it can be flat-out overwhelming.
As digital ad spending continues to climb, a growing number of agencies are working feverishly to build their digital capacity. For many smaller shops, growing internal capacity simply isn’t feasible — or at least not economical.
Digital media planning and buying platform provider TRAFFIQ today announced it has been selected as a candidate for Red Herring's 2011 Top 100 Global award, a prestigious recognition honoring the year's most audacious and far reaching private technology companies and entrepreneurs from across the globe.
The degree of control, relevance and accountability that can be achieved through search marketing simply can't be matched with any other online or offline campaign. However, with great performance comes great unpredictability as marketers face difficulty in forecasting appropriate search marketing budgets.
The ad tech space is one of the most confusing industries around. To get some insight, we recently spoke with Traffiq CEO Nick Pahade.
Companies that track consumers' behavior across the web without their consent, and without providing them any recognizable value, should stop. I'll argue that virtually no company that tracks consumer behavior across multiple sites actually provides consumers with recognizable value.
TRAFFIQ Ranks #37 on the Tech 200 List. Lead411 is an information services company that provides business people information, company information, and news about these companies.
Industry veteran, Nick Pahade, on challenges facing companies
TRAFFIQ, a leading end-to-end digital media planning and buying company, today announced it ranked 25th on Deloitte's Technology Fast 500™ ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. TRAFFIQ grew 7,141 percent between 2006 and 2010, the period on which Deloitte based the ranking.
Despite all the excitement in our industry about programmatic buying and selling of inventory (via ad exchanges, DSPs, SSPs, and a variety of direct-to-publisher vehicles like private exchanges and private marketplaces), the vast majority of dollars today are still spent the "old fashioned" way.
Online data firm Datonics has partnered with digital media workflow company TRAFFIQ to provide proprietary keyword and segment-based data to all TRAFFIQ clients, Datonics CEO Michael Benedek said in an email.
Last week’s news of the merger between Donovan Data Systems (DDS) and MediaBank was certainly exciting. In digital media management terms, it’s kind of akin to rooting for the Yankees; only their fans want to see them grow more powerful, because it sure ain’t good for baseball.
Today TRAFFIQ announced an alliance with Nielsen, the global leader in providing insights and analytics into what consumers watch and buy, which will enable its registered users to benefit from Nielsen @Plan market information for planning and optimizing digital display campaigns. TRAFFIQ helps advertisers build campaigns by ingesting a myriad of requirements such as demographic and targeting needs, and then uses its attribute-matching technology to suggest media channels that index highly against an advertiser's goals.
Digital Media Management Platform Plugs in adSage-Powered Bid Management Tools
The other day I was talking to a good friend of mine who is on the executive team at a startup in the ad technology space. We were talking about strategy -- and in the midst of the conversation, I suggested that since the company hadn't taken any money yet, it should strongly consider selling at its early "life stage" for $10-20 million now. He gasped and told me, "Are you kidding me? I'd put our valuation at between $100-200 million."
What carries you forward? Lessons learned in the past. Entrepreneurs recall teachers' enduring missives.
Given the plethora of solutions available, publishers are seeking the best tools to help monetize their audience beyond display advertising. Yet, even as data becomes pervasive, it is also more highly scrutinized than ever before amid growing privacy concerns. The challenge for publishers is to find the right mix of monetization without risking audience exploitation.
TRAFFIQ, the digital media workflow platform, today announced the addition of online advertising technology development expert Scott Tomlin to its team. In his new role as Senior Vice President of Engineering, Tomlin will lead TRAFFIQ's world-class team of developers and engineers to pioneer and deliver to market innovative new software solutions to improve workflow and productivity for the digital media, publishing and advertising industries.
Just a few years ago, many client requests were rather generic, buzzword-driven inquiries like, "What's up with mobile?" or "I want to build a social presence." Today, clients are smarter and looking to improve their ROI beyond the novelty stage to extract real, tangible value from their digital strategies. To meet these more sophisticated needs, agencies and technology providers must evolve and even anticipate clients' needs before they inquire by staying one step ahead in their expertise and offerings.?
Everyone collects data these days. Most people think it’s ushering in a bold new era of low cost, highly effective advertising. But not everyone. Navigating it, and all the companies that want to help, can be a living nightmare.
Chris O'Hara is SVP of Marketing and Males for TRAFFIQ, a digital media optimization company. He has referred to the clutch of ad tech companies with sizable bank accounts from VC investment, not profits, as the walking dead. O'Hara believes that it's only a matter of time before a massive fire sale begins in the industry.
TRAFFIQ announced today it has been ranked #673 on Inc. magazine's annual list of the fastest-growing private companies. TRAFFIQ reported a three-year growth rate of 474 percent and 2010 revenue of $9.1 million.
During the past year, the number of tech companies has exploded. There are some 245 logos on the (in)famous Luma Partners slide. Some of those have been acquired, but many have not and, in the eyes of several observers, are more features of products than standalone companies. In an economic downturn, with its focus on wringing efficiency, how many will be able to argue for a small slice of ad buys?
These are exciting times in the digital media industry. Digital ad spend is eclipsing traditional mediums and generating billions in sales. Technology trends such as the explosive growth of tablet and mobile media device usage open new opportunities — and present fresh challenges.
Demand-side digital media management platform TRAFFIQ expands its offerings so much that it’s hard to keep up. Fortunately, we were able to hit Senior Vice President of Sales and Marketing (and regular Adotas contributor) Chris O’Hara with questions regarding the platform’s latest upgrades (including customized and private publisher portfolios and enhanced financial management tools) as well as the many partnerships the company has formed since the beginning of the year.
TRAFFIQ®, the digital media workflow platform, today announced that experienced digital product and program manager Ratha Grimes has joined the TRAFFIQ Product Development team as Director of Product Management.
Here are the three reasons most of the companies within Terence Kawaja's display advertising landscape map will fail, and the three types of companies that will win big.
A troubling pattern is developing whereby Google expects its advertisers to simply accept it when it says, "Trust us that this is for your benefit, we’re Google."
TRAFFIQ®, the digital media management platform for advertisers, recently released several features that help agency users streamline the digital media buying process. Led by TRAFFIQ's VP, Product Management, Bridget Bidlack, under the direction of Chief Product Officer Eric Picard, the recent update now integrates important functionality that agency users have been requesting:
Three fundamental changes to the media business are threatening the current business model for digital media agencies.
Marketers at brands or agencies managing dozens of media buys across the Internet know it can get complicated. Important information, from pricing to placement, sometimes can get lost in transactional back-end processes. On Tuesday, TRAFFIQ will officially roll out supply chain and workflow management ad media-buying tools.
With multiple campaigns in full swing and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions about results without sufficient evidence. For example, media buyers may frequently be marketing to consumers who would have searched and/or bought anyway, without being hit with display impressions.
Getting RTB (real time bidding) right is the key to success for many of the companies in the digital media ecosystem.
I just finished a two hour marathon of CBS’ fantastic program “Undercover Boss” and felt compelled to rush into my home office to pen this entry. The last installment this evening depicted a senior level Subway executive working under cover in the field with local franchise managers and workers. All I can say is, Subway should have hired a consultant to help socialize the meaning of this endeavour.
We've been at this online advertising thing for about 15 years now -- give or take a few years. And we've seen time and again all sorts of tricks, tools, approaches, and technologies that can be used to increase ROI from the advertiser's perspective and yield from a publisher's perspective. I've written tons of articles saying what we should do as an industry to improve advertising from a policy, approach, and technology perspective. But today, I have a nice little article about how to improve your results as an advertiser.
TRAFFIQ®, announced a partnership with Phluant, the mobile rich media technology company, which will enable its users to deploy rich media mobile creative across a broad range of mobile inventory providers. By enabling publishers that support Phluant to list their mobile advertising inventory within the TRAFFIQ marketplace, agencies and direct advertisers can now access a single web-based platform to buy and deploy rich media advertising campaigns across guaranteed display, real-time bidded display, and mobile all within one centralized interface.
Many in the business claim third-party targeting is not only valuable, but actually beneficial to the consumer. I disagree. There is no persuasive argument that consumers benefit at all from third-party tracking. The ads are not perceptibly more relevant to the consumer. The only groups benefiting significantly from third-party tracking are the companies that sell it.
Just a few years ago, client requests were rather generic, mostly buzzword inquiries of the general variety, such as, “What’s up with mobile?” or "I want to build a social presence." Today, clients are smarter and looking to improve their ROI beyond the novelty stage to extract real, tangible value from their digital strategies.
Ad networks are often a good way for media companies to sell out their online display inventory, but publishers who can't control ad networks face a slippery slope of lost revenue.
As digital marketers and agencies seek to fully understand the power of the display/search one-two punch to drive sales, there remains a void waiting to be filled by tools that can aggregate measurement for both in a single solution. Ultimately, the industry is craving something that will not only track results across numerous media and touchpoints, but enable advertisers to fine-tune campaigns and adjust allocations on the fly to optimize impact.
TRAFFIQ®, the digital media workflow platform, today announced that online marketing and digital advertising product development expert Matt Miga has joined the TRAFFIQ Product Development team as Director of Product Support. In his new role, Miga will be responsible for building out TRAFFIQ's Tier 2 support team and defining strategic ad operations solutions and support needs for TRAFFIQ's growing portfolio of digital advertising solutions for publishers and agencies.
Last week’s IAB Network and Exchanges conference was full of the usual self-congratulatory “use cases” of byzantine, data-based strategies for squeezing conversions from web-based display banners for direct response campaigns - or, alternatively, helping to drive “branded performance,” based on the listener’s preference.
TRAFFIQ®, the digital media workflow platform, today announced the launch of its new TRAFFIQ Mobile Media Calculator, a mobile application that puts powerful digital media planning tools right in the palm of your hand. Now available for iPhone, iPad and Android, TRAFFIQ's Mobile Media Calculator enables media planners and buyers to easily solve for various media calculations.
Giving online shoppers the ability to create sales alerts and offering collections of blogger-selected fashion items has helped apparel and accessories e-retailer MyNines Inc. to boost the amount of time, and the number of pages, that consumers spend on its e-commerce site.
Today's digital display advertisers love the idea of audience buying because it seems unique. The concept of buying an audience rather than the site it's on is truly revolutionary and will be a continuing part of the digital media conversation for a long time to come. However, many technology companies are being funded, started and run on the misconception that audience buying versus site-specific buying is a binary choice. It's not.
If you work for one of the companies within the famed Kawaja logo vomit map, the only place to be today is at DigiDay Target. The event, in which every single presentation referenced or displayed the famous slide in question, is the nexus point for ad technology executives, publishers, advertisers, and investors looking to understand and profit from an increasingly volatile industry.