Buying Marketplace
Negotiation & Offer Management
As part of the RFP process, you can negotiate each deal point and even contact the publisher directly.
Agencies and advertisers communicate, negotiate, and transact directly with publishers inside the TRAFFIQ platform. By consolidating publisher offers into our offer management tool, and combining those offers with one-click negotiation functionality, advertisers eliminate the headache of consolidating disparate publisher RFP responses and streamline the back-and-forth negotiation process.
Easy to understand order management summarizes both the offer and delivery for easy tracking and accounting.
Once offers are received, they can ignored, countered, or accepted all with a click of the button. Additionally, our “Offer Queue” is exportable, providing agencies the ability to create a master media plan without the needless task of assembling spreadsheet after spreadsheet.
I believe their solution is truly unique and fills an important gap in the online advertising marketplace.
Tom Iler
Former SVP and CIO AOL Platform A