TRAFFIQ ® is an open, transparent and efficient exchange for online advertising. The experience of TRAFFIQ's founders as publishers, media buyers, e-commerce and Internet technology specialists has enabled them to recognize costly inefficiencies and gross inequities in the current online media buying and selling process. In light of these, they have sought to establish a data-rich trading platform that will mutually benefit all buyers and all sellers by maximizing their yield and managing their inventory effectively. The founders of TRAFFIQ have directed their extensive experience and unyielding passion to improve not only the process, but also the results. TRAFFIQ, Inc. is a privately held company.

Mark Kahn, Chief Executive Officer
As CEO of TRAFFIQ, Mark brings an unparalleled understanding of both the operational and the strategic sides of the Interactive world. Prior to founding TRAFFIQ, Mark served as Vice President of Business Development at a leading pay-per-click search network, where he was responsible for growing the company's core revenue-generating relationships. Mark has also held senior business development, marketing and corporate development positions at iVillage, B2B Video Network and several of The News Corporation's companies including, News America Publishing, News America New Media, Kesmai Corporation, American Sky Broadcasting, Delphi Internet Services and TV Guide. Mark has also managed over $500 million in M & A transactions. He earned his Bachelor of Arts from Connecticut College.

Dan Ballister, Chief Operating Officer
As a founder of TRAFFIQ, Dan offers a strong operational background in the interactive space spanning over 10 years. Dan's career has instilled in him an incredibly important and diverse understanding of many critical aspects of surviving and succeeding in the online world. This work includes experience in the portal space, paid search, local marketing, CRM, business development, mobile, broadband video, advertising sales, content syndication, video games, and cross-platform media planning. Prior to TRAFFIQ, Dan led interactive sales and marketing teams at the National Basketball Association, Cendant, Go2Net/InfoSpace, and Hallmark Cards. In addition, he served five years in the U.S. Navy in San Diego as a surface warfare officer. He holds a Bachelor of Science in Physical Science from the U.S. Naval Academy in Annapolis, MD.

Jay Hirschson, Chief Financial Officer
Before TRAFFIQ, Jay was the Vice President of Finance at Global Building Modules, Inc., and held the position of Chief Financial Officer at Connect Marketing & Entertainment Group LLC. Jay has also operated JPH Consulting Group and served as a strategic consultant to a wide array of companies, ranging from start-ups to global enterprises. Prior to developing his consulting business, Jay was Chief Financial Officer and Chief Operating Officer of iRenovate.com, a vertical portal for home improvement do-it-yourselfers; and Zero-G Commerce Corp., a developer of consumer e-commerce businesses. Jay has also been an executive and a consultant for several top-tier media and Internet companies, including Miramax Films, New Line Cinema and News Corporation. Jay graduated from Brown University, magna cum laude, and received his MBA, cum laude, from Columbia University. Jay currently serves as a member of the Board of Directors of Fromex Corp. (FRMO.PK) and on the Interactive Advertising Bureau's (IAB) CFO Council.

Scott Reinke, Executive Vice President and General Counsel
Prior to joining TRAFFIQ, Scott served as Vice President, Legal and Assistant General Counsel of an international, publicly traded pay-per-click advertising provider, where he was charged with overseeing the day to day legal function at the company, including compliance with all applicable securities and Internet-related laws, merger and acquisition activity, litigation matters and contractual affairs. Previously, Scott served as an associate at Hahn, Loeser + Parks LLP and Porter, Wright, Morris and Arthur LLP. Scott received his juris doctorate from the Georgetown University Law Center and his B.A., cum laude, from Boston College.

Dean Vegliante, Vice President, Seller Development
Dean has previously served as Senior Director of Business Development for a major performance-based Internet marketing company with a global footprint, where he served an integral role as a member of the initial pre-IPO team. Dean maintains relationships with the Internet's premier publishing and advertising strategic partners garnered over nearly a decade in the interactive space. As a result of his past experience, Dean is able to leverage existing relationships to promote the efficacy of the TRAFFIQ exchange to buyers and sellers alike. Previously, Dean held senior sales and relationship development positions both in the interactive industry and elsewhere. Dean received a B.S. in marketing from SUNY Oswego.

Jarod Caporino, Vice President, Buyer Development
Jarod brings over 8 years of agency, publisher and search engine experience with many of the most recognizable names in the industry. Prior to founding TRAFFIQ, Jarod most recently served as Senior Director of Sales & Agency Relations at a foremost search firm, leading a group of 20 sales associates, responsible for nearly $50 million in annual revenues generated by that company in 2005. Previously, Jarod worked for Go2Net/Infospace in several capacities from 2000 to 2004, including most recently as their East Coast Ad Sales Director. In that capacity, Jarod oversaw the advertising sales for all of the Infospace search engines, which include Dogpile, Excite, Metacrawler, and Webcrawler. Prior to Infospace, Jarod worked for Paragon Media supervising its Media Planning/Buying Department and also held the position of Business Development Director.

Wesley Swogger, Vice President of Software Development
With over 15 years of technical experience, Wes brings incredible insight to TRAFFIQ. Most recently Wes served as Director of Software Development for Inphonic, where he planned and managed complex backend processes. His breadth of software development knowledge ranges from well known brands such as AOL and Dow Jones, where Wes was Vice President of Technology. While at AOL, Wes developed campaign management systems that allowed marketers to create targeted online campaigns on the fly. He also excelled as CTO of the start-up outfit, Newstraders, where he helped grow the company, which was eventually sold to NBCi. Previously, Wes was VP of Technology and General Manager at Euro RSCG Circle, an interactive marketing agency. His background includes creating and growing successful software development teams in startup environments, implementing best practice processes and leveraging the latest technologies to maintain competitive advantage. Wes graduated from The American University with a B.A. in Psychology.

Elon Cohen, Senior Vice President, Operations
Elon brings more than 20 years of financial and operational experience in consumer and B2B media industries, including recorded music, books, magazines, business newspapers, consumer software and online games. Elon's experience has given him great expertise in improving business processes, growing early stage companies and stabilizing large ones. In addition, Elon has participated in nearly $500 million in M&A activity, both as a buyer and a seller. Elon's career spans senior financial roles with CBS Records (now Sony Music) both domestic and international, Variety Magazine, HarperCollins Publishers; and in the online world, COO of Kesmai Corporation. Elon earned a degree in economics from CCNY and an MBA from St. John's University in New York.

Sung Shin, Vice President, Product Management
Sung brings a deep understanding of servicing marketing and communications organizations for some of the well-recognized brands worldwide. Prior to TRAFFIQ, Sung managed major accounts as the Eastern U.S. and Europe Client Services Team Manager at eMotion, Inc., where he was part of the team that helped with its acquisition by Corbis Corp, a recognized leader in the digital media and rights space. A glimpse of the accounts he managed includes Discovery Communications, McDonald's, Coors, Pfizer, Wyeth Healthcare, ExxonMobil, Unilever, and Fox Kids Europe; where Sung's team developed and managed self-service marketing and digital media management portals. Sung's experience also includes Technical Sales Manager and Product Manager at eMotion and Product Manager at Intelli7, a network security startup. Sung earned a BS in Electrical Engineering from the University of Virginia and an MBA from University of Maryland, University College.

Yael Yekutiel, Director of Marketing and Public Relations
Yael brings TRAFFIQ over 10 years of marketing and corporate communications experience. Prior to joining TRAFFIQ, Yael handled public relations for Radvision (NASDAQ: RVSN), SuperCom (OTCBB: SPCBF.OB) and Ad4ver (aQuantive). For these companies and others, Yael has secured positive analyst reviews and articles in The Wall Street Journal, The New York Times, BusinessWeek, and AdWeek, and endorsements from stock guru Jim Cramer (Mad Money, TheStreet). Prior to that, Yael managed marketing and investor relations for Gizmoz, an AOL-backed rich media solutions provider, helping raise over $18 Million in venture capital. Previously, Yael managed corporate communications for M-Systems (NASDAQ: FLSH), where she helped establish the company's patented technology as the industry standard in flash-based data storage, replacing previous leader, Intel. Yael served as an intelligence officer with the Israeli Air Force. She has a Bachelor of Arts degree in business and marketing.

Greg Moore, Vice President of Production Operations and IS
Greg brings TRAFFIQ more than 20 years of IT industry experience, the last 10 dedicated to 24/7 online operations, managing small networks and multi-million dollar datacenters. Prior to joining TRAFFIQ, Greg was Director of IT at PowerAdz, a leading classified advertising firm, which later became PowerOne Media, the largest independent newspaper ASP of online news, classifieds and display advertising. He then joined TownNews, a Lee Enterprise company (NYSE: LEE), when the company acquired some of PowerOne’s leading assets. Before that, Greg managed Green Mountain Software, a consulting company, working with Fortune 1000 companies and government agencies including Mobil, GE, LabVantage Solutions, and the USDA. Greg has a Bachelor of Science degree in Computer Science from Rensselaer Polytechnic Institute in New York.