TRAFFIQ for Publishers
Marketing & Selling Inventory
Agencies today are looking at more and more options in their ability to reach target audiences both in and out of context. Additionally, as more advertisers move budgets online, more agencies will be in the market for high-value inventory. That means publishers are facing an even greater challenge in securing display campaigns. Ad networks & exchanges commoditize and cannibalize your inventory due to a lack of control before ads start to run. TRAFFIQ solves both of these problems.
Creating a storefront is quick, easy, and a powerful tool to help you market your inventory to new agencies & advertisers.
Via the TRAFFIQ platform, publishers can introduce themselves to new agencies, market their audience & inventory, develop customized packages with ease, and transact with agencies at scale. Our “Storefronts” provide publishers with the opportunity to develop an easily manageable sales tool that, when linked with the TRAFFIQ buying marketplace, allows an advertiser to distribute RFP’s right from the same system.
Publishers negotiate directly with the advertisers and only accept offers once all deal points are finalized, meaning you maintain price control, eliminate cannibalization, and increase both sell-thru and yield.
TRAFFIQ is an easy and efficient mechanism to scale your direct selling capabilities without needing to scale a regional sales force. Cost savings + increased revenue = a new way to sell.
TRAFFIQ puts media buyers in direct contact with publishers, and allows them to negotiate their own purchases…New opportunities abound for all, culminating in a centralized platform that offers billing, reporting, and free ad serving for its users.
Buyers can use it as a planning tool to connect with well-known publishers and identify and familiarize themselves with untried sites, while publishers can get their foot in the door with agencies they don’t yet work with.
Tessa Wegert ClickZ