TRAFFIQ Newsroom
In the News
- TRAFFIQ’s New Adventures In High Findability 02/09/2010
- TRAFFIQ Gets Heavy With Targeting Tools 02/03/2010
- TRAFFIQ CEO Kahn On Datran Media Integration And Audience Buying Pain Points 01/20/2010
- Digital Media Predictions for 2010 11/19/2009
- Why Ad Exchanges Need Transparency 09/10/2009
- comScore/dunnhumbyUSA Research Shows Online Advertising on Par with TV Advertising in Growing Retail Sales of Consumer Packaged Goods Brands 08/17/2009
- TRAFFIQ Scores $10 Million In Funding 08/05/2009
- TRAFFIQ Raises $10M as Online Ad Spending Is Expected to Recover 08/05/2009
- Online Ad Marketplace TRAFFIQ Scores $10 Million in Series B Funding 08/05/2009
- Platform Neutral TRAFFIQ Addressing Premium To Mid-Tail Inventory For Havas Digital And Industry Says SVP Portugal 07/23/2009
- Havas Digital Taps Traffiq For Media Buying 07/21/2009
- Havas Digital partners with TRAFFIQ for media buying 07/21/2009
- The Value of Traffiq 06/11/2009
- Finding the Right Ad Display Space 04/01/2009
- Web ad revenue grew in 4Q but slower than in past 03/30/2009
- Advertising Exchange: Ad Exchanges Open Up Your Ad Inventory To Real-Time Bidding—Best Ad Exchanges Reviewed 01/05/2009
- Big Spenders Blast Google-Yahoo Ad Deal 09/08/2008
- Leftover Ad Space? 07/28/2008
- Has social media lost it luster? 07/11/2008
- Gestalt: the New Commodity 06/28/2008
- Ad Exchanges See a Premium-Level Future 04/14/2008
- MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges 03/26/2008
- TRAFFIQ Advertising Exchange Nominated for Silicon Alley Insider's SAI 25 03/07/2008
- Mark Kahn from TRAFFIQ Inc 02/21/2008
- Industry split on Microsoft's $44B ad play 02/04/2008
- Microsoft in bid for Yahoo 02/03/2008
- Microsoft Goes After Yahoo! In Online Advertising 02/01/2008
- Oversight a Must for Continued Growth of Ad Exchanges 11/08/2007
- ad:tech New York panelists make the case for ad exchagnes 11/07/2007
- Take back control of the buy/sell process 11/02/2007
- Ad Exchanges Attempt To Gain Traction, But For Most Marketers, The Model Remains An Experiment 10/01/2007
- TRAFFIQ Opens Ad Exchange to Public Beta 09/28/2007
- TRAFFIQ Opens Online Ad Exchange to All Buyers, Sellers 09/27/2007
- TRAFFIQ Opens Up Trading Platform 09/26/2007
- TRAFFIQ Launches New Ad Exchange 09/24/2007
- TRAFFIQ Launches Ad Exchange 08/23/2007
- TRAFFIQ Launches Ad Auction Selling ‘Discrete Blocks of Inventory’ 08/21/2007
- A Star is Born: TRAFFIQ Launches 08/21/2007
Traditionally, direct-to-publisher buying takes significant time to go back and forth just to get the IO, then even more time to traffic ads and finally launch.
Typically 20 IOs would take 2-3 weeks of back and forth easily. With TRAFFIQ I'm a lot less involved and the process unfolds more rapidly, which is great.
Konrad Klunejko
Media Director RM Limited
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