Publisher Value Proposition
TRAFFIQ publishers offer a variety of unique and niche
content with quality inventory and a loyal user base.
Extension of existing sales force
TRAFFIQ extends existing internal sales forces by providing direct access to buyers and agencies, and combining the speed and reach of the internet with an automated ad exchange platform.
Greater access to direct and agency media buyers
As TRAFFIQ attracts major advertising agencies and direct media buyers, publishers can take advantage of the business development efforts behind the TRAFFIQ platform.
Efficiency of sales
With its automated platform, TRAFFIQ reduces the need to build a full time sales staff – lowering overhead costs and resource allocation toward sales.
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Removal of ad network dependency
TRAFFIQ puts publishers in command by reducing the dependency on poor performing ad networks and providing a formidable option of site monetization.
Failover / backfill compatibility
TRAFFIQ integrates seamlessly with existing backfill and failover ad feed providers, so there is no risk associated when selling your inventory through the TRAFFIQ exchange.
Free ad serving
Publishers can utilize TRAFFIQ’s ad server or continue to use their existing third-party ad servers.
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Test buying
TRAFFIQ is well suited for posting smaller sized listings that can accommodate test-buys from major advertisers.
Traffic segmentation and bundling capabilities
Publishers can describe, segment and bundle their inventory into its highest potential value – by demographic, geographic locations, category, and more-- guaranteeing the delivery of high-quality traffic to advertisers and garnering higher CPM / CPC rates.
Exportable reporting
TRAFFIQ offers a full suite of real-time reporting tools.
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High quality advertising base
With a roster of leading agencies and direct media buyers, TRAFFIQ offers publishers access to a community of high quality advertisers – that can support and enhance a site’s brand. Furthermore, publishers always have opportunity to review advertising creative for approval or rejection.
Control of pricing
By setting minimum thresholds for CPM and CPC rates, publishers retain control of their ad inventory pricing models rather than relinquishing that control to a blind ad network.
Clear and transparent revenue share model
TRAFFIQ’s commitment to transparency is evident in our published schedule of commissions. Publishers pay 30% of gross ad sales.
