TRAFFIQ’s Attribute Matching Engine will recommend sites not just by their top-line relevance to your audience targets, but also by their willingness to accept the campaign parameters, as you’d like to have it set up.
TRAFFIQ walks an agency through the campaign creation process in a more robust manner than any existing site search tool. In addition to indicating your site content & demographic preferences, we also ask for the following to better match your RFPs:
Search for inventory based on their targeting needs, but they can also determine a publisher’s willingness and ability to accept and run different types of campaigns.
We ask publishers to provide the following data on their sites, networks, and channels:
“TRAFFIQ provides accurate and sizable inventory based on geographic, demographic, or category based queries. It is an appealing place for high-quality inventory…generating higher marketer value.”
— Tessa Wegert, ClickZ