Discover

Find the sites that index highest against your campaign goals.

Target Your Audience

TRAFFIQ’s Attribute Matching Engine will recommend sites not just by their top-line relevance to your audience targets, but also by their willingness to accept the campaign parameters, as you’d like to have it set up.

Build Your Digital RFP

TRAFFIQ walks an agency through the campaign creation process in a more robust manner than any existing site search tool. In addition to indicating your site content & demographic preferences, we also ask for the following to better match your RFPs:

• Flight Dates
• RFP Offer Deadline
• Preferred Budget Per Publisher
• Preferred Pricing Model and Guidance if necessary
• Audience geo location, down to the zip-code level
• Ad serving needs, including advanced targeting methods such as behavioral targeting, contextual targeting, and re-targeting
• Exclusion of site types (user-generated video, file sharing sites, etc.)
• And more…

Integrated Research Workflow

Search for inventory based on their targeting needs, but they can also determine a publisher’s willingness and ability to accept and run different types of campaigns.

We ask publishers to provide the following data on their sites, networks, and channels:

• Targeting capabilities
• Pricing guidance
• Available inventory
• Minimum spend level
• Sourced audience data including unique users
• Ad serving capabilities & available ad sizes
• Other inventory available if they other sites or channels to sell
• Placement on page (above-the-fold, below-the-fold)
• Screenshots of site
• Willingness to run non-standard categories of advertisers (gambling, tobacco, firearms, adult, etc.)

“TRAFFIQ provides accurate and sizable inventory based on geographic, demographic, or category based queries. It is an appealing place for high-quality inventory…generating higher marketer value.”
— Tessa Wegert, ClickZ