Analytics
Conversion Tracking
In addition to our KPI reporting, TRAFFIQ provides full funnel reporting across multiple conversions at the creative, ad size, and site level. Starting with one-click tag generation, TRAFFIQ makes is it easy to start managing campaign performance.
At-a-glance conversion dashboards provide a real-time glimpse into your campaign’s performance.
Conversion performance itself is tracked through an easy to manage and easy-to-understand dashboard. With customizable funnel reports and insights around the conversion path itself, TRAFFIQ’s conversion tracking module ties directly back into our media planning tools and marketplace to provide for an easy path towards reallocating/optimizing underperforming pieces of a plan.
Efficient reallocation without having to start the planning process over again—it’s the right way to optimize and it’s central to how TRAFFIQ platform’s can deliver both brand control and performance results.
I'm definitely impressed with TRAFFIQ; not only does it make the whole buying process more efficient and transparent, but you also have the ability to increase audience reach on quality publishers with reasonable price expectations.
Konrad Klunejko
Media Director RM Limited