Case Studies
Jay Advertising
Jay needed a solution that enabled them to easily discover and acquire media, so their digital display buy could be more diversified. They also needed a platform that could handle both large and small media buys, due to the diversity of their clientele. More frequent reporting was also desired by Jay to aid ongoing campaign optimization, and the ability to easily deliver on-demand performance analyses to clients.
Nicholson Kovac
The Nicholson Kovac media team uses TRAFFIQ’s dynamic reporting tools in tandem with their own proprietary reporting. These reporting features were simple to dissect and integrate with the team’s current work.
ND&P
Neathawk Dubuque & Packett (NDP) is one of the most trusted integrated brand marketing and communications firms in the industry with clients that include major healthcare and higher education institutions, travel and hospitality organizations, corporate brands and nonprofits, as well as safety and security agencies. Tasked with running two separate campaigns for the Virginia State Police, NDP not only had specific localized targeting requirements but also needed a tool that would allow it to manage complex campaigns with access to real-time tracking to optimize impressions.
Redbean Society
The New York City based marketing communications firm, Redbean Society, targets Latina women as a primary core expertise. For marketers who want to win in the U.S. Hispanic market, Redbean Society offers a specialized consumer-centric, cross-cultural and multi-platform approach to engage consumers, drive volume & deliver ROI. Tasked with running a campaign for Tajin International, a Mexican company with U.S. offices in Houston, Texas, which produces dozens of high quality chile-based seasonings and sauces sold in major stores in the United States, we recognized that a tool that would allow the brand to reach a specific audience at scale was required In order to achieve objectives.