Deliver Better Results for Your Clients with TRAFFIQ Managed Services

— Mark Kahn March 12, 2009

Dear Colleague

I would like to introduce myself. I am Mark Kahn, CEO of TRAFFIQ®, and in many ways, I’m just like you.

TRAFFIQ operates a managed services division, Market Maker Interactive (MMi) which operates very much like a full service interactive agency and has been growing steadily over the last three years. While we now represent multiple clients with million dollar budgets, as early as November 2008, we began to feel the effects of the global economic recession. Some clients pulled back on media spend. Others suspended initiatives so they too could ride out the storm. As budgets shrink and margins thin, I am constantly looking for ways to do more with less. This means lowering operating costs, outsourcing where prudent and partnering with technology providers wherever possible to lower capital expenditures. These are sobering times to be sure.

Back in 2006, we founded TRAFFIQ with one central idea in mind: using technology to bring efficiencies to the time consuming and labor intensive process of media buying while also enabling our clients to unlock the value of mid-tail Internet publishers. At the time, I certainly wouldn’t have guessed that the biggest economic crisis since the Great Depression would arrive 3 years later. Yet here we are and I am pleased to announce that TRAFFIQ is delivering on its promise even in a dire economic climate.

I am reaching out to you now, because like me, I imagine you are looking to explore new ways to maximize your workforce efficiency and continue to deliver value to your clients. You signed up for TRAFFIQ previously with the same goal I am sure, but may not have been 100% satisfied with what you found.

A lot has changed since you last logged into TRAFFIQ and I would like to offer you a personal demonstration of our improved platform and its new features. TRAFFIQ has undergone a complete overhaul of functionality and interface to specifically accommodate the many needs of an advertising agency.

We have introduced new media planning tools and site/audience search functionality, which makes finding the right audience for your clients incredibly simple. We have introduced far more robust reporting capabilities with near real-time reporting, free conversion tracking, and budget reallocation and optimization tools.

With over 2,000 high quality publications available - and more joining every day—TRAFFIQ enables advertisers to find precisely the right publisher partners for each of your clients while also utilizing our suite of free tools for everything from free ad serving to optimization. Eliminating media planning expenses and/or ad serving fees can be the difference in achieving budget goals during these trying times.

Please call me today at (646) 254-6550 to set up a demonstration. I look forward to walking you through all the changes TRAFFIQ has undergone and all the improvements now available to you and your agency for free.

Best Regards,

Mark Kahn
Chief Executive Officer
TRAFFIQ—The Premium Advertising Marketplace