As TRAFFIQ continues to evolve and reach important development milestones, we will be regularly updating both our existing participants as well as those who are new to the exchange with our recent progress and our future plans. Because TRAFFIQ is a user-driven platform, our goal is always to respond in earnest to your questions, comments & complaints.

Since July 23rd, TRAFFIQ has been in a controlled beta mode. From a platform perspective, this time has been a period of adding functionality, making user interface changes and testing, testing, testing (and more testing). The good news is that over a year’s worth of development effort and the dedication of countless man-hours has paid off: the beta version of the platform is functioning and stable, delivers on its fundamental promise of providing a common marketplace for the buying and selling of Internet traffic, and can support a rapidly growing volume of transactions. As such, the trading can begin.

A large number of buyers and sellers have registered with TRAFFIQ during this four-week period, and we have been actively helping them to perform those tasks that will help users gain the most benefit from the platform – that is, to segment inventory into listings that will offer the highest potential return, to create buyer RFL’s (our version of the RFP process) and to generate optimal matches for buyers and inventory. Please know that the TRAFFIQ team is on-hand to assist you in any way we can with your buying and/or selling activity.

Today, August 20, 2007, we enter our open beta period. As this designation implies, the exchange is not yet open to the general public, yet we are allowing those sellers & buyers who have been pre-approved by us to list inventory for auction and to place bids to purchase traffic, respectively. When these auctions close with a winning bidder, the subsequent traffic orders will be fulfilled through TRAFFIQ. Between now and September 26th we will remain in this open beta mode, continually adding features and refinements to the platform, registering new buyers and sellers, fulfilling orders and responding to our participants.

On September 26th, we will open TRAFFIQ to General Availability and allow any buyer or seller to register on the exchange and buy and/or sell inventory. Also at that time we will begin to make market and performance data available through the exchange for buyers and sellers to use freely to facilitate better trading success.

Much, much more will be coming to the TRAFFIQ trading platform through the rest of 2007 and beyond, including the addition of onsite training services, automated media planning & buying tools, live media programming and market analysis from our trading floor, and more. You should always feel free to stop, take a close look what we are doing and let us know your thoughts. We are committed to keeping you up to date on all of our progress by posting periodic updates from myself or from other members of the TRAFFIQ executive team.

Once again, thank you for joining TRAFFIQ and trading on this next-generation media exchange platform. I look forward to seeing you on the exchange and, as always, if you should have any questions, comments or complaints, please call me directly at 646-254-6550 or email me at mkahn@TRAFFIQ.com.

Sincerely,

Mark Kahn
Chief Executive Officer
TRAFFIQ – The Internet Traffic Exchange™