- Display advertising’s impact extends far beyond the click 05/22/2009
- Deliver Better Results for Your Clients with TRAFFIQ Managed Services 03/12/2009
- It’s official: Ad networks are bad for your health 08/19/2008
- When best practices come true: TRAFFIQ and the new IAB guidelines 07/11/2008
- What is it exchanges do again? 06/05/2008
- Sneaking a Preview, Shifting the Paradigm: A Look Ahead to ad:tech San Francisco 04/09/2008
- Microsoft & Yahoo: So who’s winning now? 02/04/2008
- Trust and Transparency – A view from ad:tech New York, 2007 11/09/2007
- Rubbernecking Permitted 08/24/2007
- Change 07/12/2007
- The Ad Exchange for the Next Hundred Years 06/29/2007
- Road to Predictability 06/25/2007
- Transparency 06/15/2007
- Online Ad Exchanges: Focusing on Improving the Game, Not Changing the Game 06/08/2007
- Is It an Exchange or a Network? 05/11/2007
For Advertisers:
- Browse brand-appropriate inventory
- Reach new publishers through online RFPs
- Select & control your ad placements
- Full path conversion analysis
- Efficiently buy into mid and long tail publishers
For Publishers:
- Direct access to agencies and media buyers
- Respond to current RFPs
- Set your own rates
- Extend your upfront sales capabilities