The conversion funnel and campaign contribution metrics are the primary metrics any advertiser needs in managing campaign performance. TRAFFIQ provides an easy to understand snapshot to extract this real-time data.
Extract all of the requisite data needed to optimize online campaigns. Beyond overall conversions, advertisers can understand how ad size, creative, site type, targeting mechanism, frequency of exposure, and time of exposure contribute to the conversion path.
Immediately see whether a publisher’s offer is advantageous for your campaign goals. Determine how to increase the CPA of a buy in flight.
Make calculations and planning decisions with the Insight Engine. Determine how to meet your target goals and automatically receive “What to do” options to optimize based on campaign performance to date. See current flight details, what is expected and/or needs to be made up in the remainder of the flight.
Easily enable Datran’s Aperture technology to help discover the verified demographic, lifestyle, and buying behavior of audiences that have viewed and responded to your digital campaigns. Aperture analytics combine verified household-level data with online consumer behavior to accurately identify, reach, and measure online audiences. Click for more details on Aperture’s technology. (PDF)