Search Engine Optimization

We make your site front-page news for users by generating visibility, traffic, and revenue through Search Engine Optimization (SEO) - the optimization of your web presence to rank well in “natural,” or organic, search engine results. We enhance your internal and external infrastructure to boost search engine traffic and make your site seen by more users. Using SEO bestpractices and our innovative tools, we unleash your site’s potential by following three key phases:

IQ Scorecard

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The IQ Scorecard comprises the basis of our SEO practice. We make an assessment of keywords, competitors, and performance metrics to set a baseline, recognize opportunities, and plan our strategic approach to develop a comprehensive search engine optimization plan for your site.

Implement

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SEO strategy is implemented through on-site content optimization, intra-site link building, directory submissions, keyword density evaluations, unique content, URLs, tags, and code optimizations. In addition, we keep a close watch on current search engine policies and best practices to rigorously ensure that we only engage in “white hat” practices without using techniques that can get a site penalized.

Reporting

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Frequent analytics-driven reporting gives us measurable and actionable insight that informs our teams and yours what is working. We use the data gathered not only to improve the SEO campaigns but to gain valuable insights into your customer’s search habits.