Display Media Planning & Buying

IQ: TRAFFIQ Professional Services gets you seen by the right people in the right places by honing in on the key sites and publishers that will bring the right customers to your business. We serve as your strategic partners, helping you get the most out of your budget using our proprietary media platform, TRAFFIQ. We can help bring your brand to your markets by targeting key demographics and securing ideal site placements that make your brand a pervasive and persuasive presence for your core online audience. When teaming up with IQ, you'll receive above and beyond service that follows our four phased display media process:

Research

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Thoroughly research your target audience’s online behaviors in order to develop a strategic media plan using our proprietary media management tool, TRAFFIQ, our proprietary real-time bidding platform, TRAFFIQ Trading Desk, and our thousands of media partners in the marketplace.

Plan

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Utilize our team’s in depth knowledge of emerging media channels to creatively plan and customize a media plan to match your needs, goals, and spend. We offer the ability to target audiences across multiple variables including Contextual, Channel Targeting, Behavioral, and Re-Targeting.

Buy

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Competitively buy the targeted sites using TRAFFIQ to help manage campaigns in real-time with help from our Ad Ops teams, Trafficking teams, and pacing reports.

Optimize

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Make analytics-driven optimizations using our full funnel reports, conversion variable tracking, path reporting and Aperture Audience Analytics.