Creative Design and Technology Development
IQ’s design and development team fuses design with technology to enhance every element of your business: building your brand online, increasing site traffic, and generating revenue. We’re not just your service provider, we’re your strategic creative and technology partner.
What makes us different is our use of a full-scale, full-cycle creative development process that integrates usability and marketability with SEO best practices, ensuring a product that is easily readable among search engines. We break our creative process into four key project phases:
Define
Assess the project requirements and objectives based on your current online presence, client and user interviews, competitive analysis, and brainstorming sessions. Anticipate and discover both short-term and long-term goals and strategy.
Design
Interpret results to produce a cohesive and comprehensive information architecture plan, upon which to build a strong, unique creative look and feel. This process produces a digital product that is as functionally sound as it is aesthetically engaging.
Develop
Develop your newly designed digital property through scalable, innovative technical methods appropriate to your needs, including front-end production, development testing environments, training documentation, data transfer, and content management systems, where applicable.
Deploy
Implement comprehensive quality assurance testing both prior and post-launch across multiple browsers. Ongoing maintenance and updates, as needed. Training for users within the new interface.
“Since IQ redesigned MyNines.com, consumers are spending more time on the site and viewing more pages. Time spent on the site increased 42.9% to nearly 5 minutes, on average, per consumer, up from 3.5 minutes the previous month. IQ was fabulous to work with and we couldn't be happier with the results.”
— Apar Kothari, CEO, MyNines