For Advertisers:

  • Browse brand-appropriate inventory
  • Reach new publishers through online RFPs
  • Select & control your ad placements
  • Full path conversion analysis
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For Publishers:

  • Direct access to agencies and media buyers
  • Respond to current RFPs
  • Set your own rates
  • Extend your upfront sales capabilities
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Who We Are

TRAFFIQ ® is a premium display advertising marketplace which directly connects buyers and sellers of online media through a comprehensive media management platform.

We believe that by providing advertisers and publishers with efficiency, cost savings and complete control over budgets, revenue and campaign management, we help make this industry a better place to do business. Our self-serve platform helps streamline the media planning and buying process by providing a suite of enterprise tools that enable speedy and efficient negotiations for all essential deal points, and centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.

TRAFFIQ is the only industry platform to provide transparent, searchable inventory and buyer & seller control of price points and deal terms. It enables a uniquely clear look into the marketplace, which supports and rewards publishers of quality inventory and brand-conscious advertisers.

Buyers can quickly find precise matches for premium and long-tail inventory utilizing automated RFP distribution, while taking advantage of the complete transparency of ad placements to ensure appropriate context and placement, and purchasing only the placements they want. So brand is protected and budget is never wasted.

For Sellers, TRAFFIQ mirrors and extends the benefits of existing direct sales processes by marrying them with the speed and reach of an online platform. Sellers can setup storefronts, segment, bundle, and list their inventory according to highly targeted premium and niche attributes-a powerful way to secure fair market value, maximize yield, and reduce unsold inventory. Revenue becomes predictable, with complete control over advertiser quality.

There are no upfront costs or hidden fees to participate in the marketplace. Sellers pay a fixed percent commission on ads sold; and advertisers pay for only the cost of media.

Today, our marketplace offers over 100 billion impressions, daily, from 1,500 brand name and quality niche publishers, to more than 400 leading agencies and advertisers. At any given point, we facilitate access to millions of dollars in reserved RFP budgets, and many more in available media budgets.