TRAFFIQ is for brand and agency marketers who use digital media to drive their brands’ messages, revenues, and overall business goals.Learn More →
We are a boutique agency practice with big agency experience. We specialize in growing brands in retail, healthcare, travel & hospitality, and financial services and more.Learn More →
Combining human interaction and technology is essential to campaign optimization.
Yield maximum ROI through cost-effective direct response planning and buying.
Analytics define our success in reaching our clients’ goals.
The new price of technology is 99 cents. It’s a disposable price, yet a major barrier to entry for many consumers in today’s app stores. Mobile app developers are the new pioneers and inevitably, upon creation of their latest app, they will sit in a conference room with their investors and marketers and ask themselves, “Should we price it at 99 cents or just give it away for free?” Read more.
“The industry today is that… everybody wants to be the next Google. New products are emerging everyday. There is a lot of ‘middlemen’ selling everybody else’s inventory. You really have to have a keen eye to understand what the source of the inventory is, how viable that data is, where it comes from, where they’re getting it from, and what the performance metrics are for the campaign in order to make really good recommendations and decisions for your client,” Lori Goldberg, CEO. Hear the full podcast.
“We were building a model that could be self-serve, and what we found was that they really wanted our services team to do the work for them,” CEO Lori Goldberg tells AdExchanger.
In the below interview, she touches on Traffiq’s current market position, “programmatic premium,” and the evolving role of the digital agency. Read it.