TRAFFIQ is for brand and agency marketers who use digital media to drive their brands’ messages, revenues, and overall business goals.Learn More →
We are a boutique agency practice with big agency experience. We specialize in growing brands in retail, healthcare, travel & hospitality, and financial services and more.Learn More →
Combining human interaction and technology is essential to campaign optimization.
Yield maximum ROI through cost-effective direct response planning and buying.
Analytics define our success in reaching our clients’ goals.
If the web is a global marketplace, then why is nobody searching for the products you sell? Low volume can’t always be solved with more hair product. In terms of digital advertising, low volume will undermine most search engine marketing campaigns before they ever get off the ground. Before you get slapped with an LSV (Low Search Volume, for the uninitiated) and save a lot of money on un-clicked SEM ads, consider spinning your sad twist of fate back in your favor: You’re not unwanted, you’re just niche. Read more.
“The industry today is that… everybody wants to be the next Google. New products are emerging everyday. There is a lot of ‘middlemen’ selling everybody else’s inventory. You really have to have a keen eye to understand what the source of the inventory is, how viable that data is, where it comes from, where they’re getting it from, and what the performance metrics are for the campaign in order to make really good recommendations and decisions for your client,” Lori Goldberg, CEO. Hear the full podcast.
“We were building a model that could be self-serve, and what we found was that they really wanted our services team to do the work for them,” CEO Lori Goldberg tells AdExchanger.
In the below interview, she touches on Traffiq’s current market position, “programmatic premium,” and the evolving role of the digital agency. Read it.